The ‘Lee Jeans Dry Denim Survival Weekend’ is going to be the best weekend of the year. With a select group of Dutch denimheads we are going into the woods for a long weekend. At the start everybody gets the same outfit, a Lee 101 jeans and shirt and a great pair of Wolverine 1.000 miles boots. Everybody has to wear this outfit for three days. During the weekend we have to find our own food, make your own place for the night, rafting over the roughest rivers and have limited sleep. We will see the magic indigo fading proces of our outfit during the weekend. It’s going to be a weekend with great denim stories and a lot of fun. At the end of the weekend we will wash our outfits on the classic way in the river by hand. This is all going to happen in the last weekend of September. Keep you updated about this!

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http://eu.lee.com & www.wolverine.com/US/en/1000Mile

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.