Lee Jeans introduced the famous Hair On Hide patch in 1936. This was the company’s first leather label. The Lee logo was branded directly onto the cowhide.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.