Lee Jeans introduced the famous Hair On Hide patch in 1936. This was the company’s first leather label. The Lee logo was branded directly onto the cowhide.

http://eu.lee.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.