This article is the second write-up from Paul Travi (Rawr Denim Blog) for Long John. Paul made a great report about the first day of the ‘Lee Jeans Survival Weekend’. Many thanks buddy for your effort!

This article (and that weekend) is dedicated to Martijn van der Vecht. A Great guy and best son.


Last weekend it took place in the belgian zone of Ardennes, one of the  toughest denim events ever made, the “Lee Jeans Dry Denim Survival Weekend”. Lee Jeans, Wolverine Boots and the denim platform Long John, organized one of the hardest tests that a pair of jeans can be exposed to.

A diverse group of  8 denim-heads were chosen to carry a new crispy pair of  Lee 101S, a brand new pair of Wolverine 1.000 Mile and all the courage they could gather through a weekend full of ordeals that took them, together with their garments, right to the edge. Pol Houtkamp (Lee Jeans), Martijn van der Vecht (De Rode Winkel), Bart Spanjersberg (Daily Rush), Paul Travi (, Wouter Reimert (VIF Jeans), Ruben Donker(De Garage), Ike Straatman (De Garage) and Geert-Jan Renzen (De Concept Salon)completed the happy crew.

The first day started with a navigation and sense of location test. A search of a final gathering point; after trekking several kilometers through woods, hills and mud. Once there, a tough ordeal was waiting. Find and fix your own food, this test wasn’t for the faint-hearted. Learn how to start a fire using old techniques and build a precarious shelter, solely for the purposes to keep yourself warm and also to cook your meal, was the next step the crew had to confront. Organization and priorities were to be attained, a truly teamwork was on need.

When the hard job was done and everybody was thinking to finally get some rest, the whole crew was taken to learn the last survival technique of that indigestible day. They were left kilometers away from the campsite, with just the help of a compass to take them back to the longed idea of a restful sleep. Through out claustrophobic corn fields, dense forests and impassable glens, the crew finally founded their way back “home”.

Enjoy the photo report Part 1. &

To be continued…Part 2 will follow soon!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.