Just a few more days and then we are going into the woods with a small group of fanatic and passionated denim people. One weekend back to basic in our Lee Jeans and Wolverine boots. During this weekend we will have to hunt for our food, crossing rivers, climbing mountains and making our own sleepingplace for the night. All to see the magic fading process of our denim. Next to that the weekend is ofcourse about denim stories and sharing the same blue passion. Upcoming weekend it is: Lee Jeans Survival Weekend! After this weekend we will share all our great blue survival stories!

Supported by:

http://eu.lee.com & www.wolverine.com/US/en/1000Mile

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.