lee jeans longjohn

Special Collaboration Collection

Lee jeans teamed-up with H&M for the next generation of more sustainable denim. For this special collaboration collection, they made their first 100% recycled cotton jeans (made from 80% post-industrial waste and 20% post-consumer waste), a non-cotton denim jacket (made from 50% Tencel™ Lyocell and 50% Lenzing™ Ecovero™ Viscose), and used non-leather backpatches made from FSC certified cork and Jacron paper. A vibrating collaboration within the industry.

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

The Inspiration Of The Collection

The Lee X H&M collection is inspired by the 1990s. For the collection, they used some iconic pieces from Lee’s archive as a cornerstone, such as their Rider and Loco jacket, Bib-overall, Carpenter pants, Dungarees, and so on. Next to these denim items, they developed some essential jersey pieces and accessories too. They’re all made from sustainable materials.

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Chris Waldeck, EVP Global Brand President, Lee About the Collaboration

”Lee is proud to be collaborating with H&M to continue our efforts to make better denim. Our brand was founded more than 130 years ago with innovation in mind, and today we are happy to be joining with H&M to advance denim into a more sustainable future.”

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Availability Of The Collection

The Lee X H&M collection is available in selected stores and online since the 28th of January, and the kid’s collection only via H&M online. Some of the items are already sold out, so you have to be quick to get your hands on one of these collaboration styles.

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

Lee X H&M

www.lee.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.