levi's jeans longjohn

Levi’s Celebrates 145th Birthday Of Their 501 Jeans

On the 20th of May Levi’s will celebrate their 145th birthday of their iconic 501 jeans. This date marks the anniversary of the original patent.

Since the launch of the backbone of the brand, the 501 fit became a holy grail for most people. Allmost everyone own(ed) a pair of this particular style. The 501 jeans are like a canvas in the blue jeans industry. During the years a lot of wearers of these jeans personalised their pair with patches, chain stitches, painting, or text quotes to make their pair even more special. This year Levi’s wants to celebrate all those millions of unofficial collaborations.

levis jeans longjohn

Select 501 men’s jeans will be available this Summer with buttons spelling out 501 in the iconic Levi’s red.

Limited Golden Buttons Edition

For the celebration of this milestone Levi’s created a special capsule collection. The core of this collection will be a limited edition celebration 501 jeans featuring exclusive gold-plated buttons and Levi’s proprietary selvedge. This pair is based on a recently discovered deadstock Levi’s 501 from 1947. The buttons of this deadstock pair were oxidized to a gold colour. They replicated the golden look for this limited edition pair. The buttons are a perfect link to the heritage of the brand as it all started with miners who were looking for gold during the ‘Gold Rush’ period in California.

But there’re more specials to look out. This Summer there will be also an edition with pastel coloured buttons. Next to that a select men’s 501 jeans will also be available with buttons spelling out 501 in the iconic Levi’s red.

More Than Only Jeans

Also tops will be launched for the 501 celebration day. You can expect tees with graphics with the ‘Button your fly’ campaign which dates back to the early 1990’s. They will come in faded gray, white and black. And to top it off a limited t-shirt with the 501 stamp will be available in gold. This matches perfectly to the celebration jeans. Mark your agenda on the 20th of May to wear a pair of 501’s and celebrate the American blue jeans.

levi strauss longjohn

Levi’s 501 limited edition celebration jeans featuring exclusive gold-plated buttons.

Watch the video here below to get in the right Levi’s 501 jeans celebration mood.

www.levis.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.