23 February 2016by Wouter MunnichsNo CommentsBranding, Brands, Main

Levi’s Jeans Campaign: We Are 501

The ‘mother’ of all jeans is still the Levi’s Jeans 501 model. It was first introduced in 1873 as a miner pants during the ‘Gold Rush’ period in California. Nowadays, more than 140 years later, it’s one of the most iconic items in the fashion industry. Almost everybody has his own story to tell as it comes to this classic fit. That’s why Levi’s Jeans started their campaign ‘We Are 501’. Iconic persons with a true blue 501 story.

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www.levis.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.