Levi’s Jeans celebrates this year their 100-year anniversary with premium denim fabric manufacturer Cone Mills in White Oak, North Carolina. This partnership is known as ‘The Golden Handshake’. The Levi’s selvedge denim is produced on vintage looms with the signature red stitch signaling craftsmanship. They created special items this year for this celebration and to promote it they made this video here below.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.