One of the latest and the most innovative collaborations in the denim industry is this one with Levi’s Jeans and Google. They are developing a new denim fabric with smart technology woven into the fabric. With this fabric you can control your phone. This is a really innovatory project! Welcome to Project Jacquard. &

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.