levis jeans long john blog jacquard google trucker jacket 2016 usa american innovation indigo blue  (1)

Last year Levi’s Jeans and Google announced their latest innovative collaboration. Their project is called Project Jacquard. With this project they created a new smart technology woven into the denim fabric. With this fabric you can control your phone.  Project Jacquard will allow designers and developers to build connected, touch-sensitive textiles into their own products. For this first kick-off project they used the classic Levi’s Jeans Trucker Jacket and gave it a twist that’s really cool and outstanding. In the two short movies here below you can see the introduction and the making of the project Jacquard. Great things are going to happen in the future of denim!

levis jeans long john blog jacquard google trucker jacket 2016 usa american innovation indigo blue  (2) Welcome to Project Jacquard

Project Jacquard: Making the Jacket

www.projectjacquard.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.