Last year Levi’s Jeans and Google announced their latest innovative collaboration. Their project is called Project Jacquard. With this project they created a new smart technology woven into the denim fabric. With this fabric you can control your phone. Project Jacquard will allow designers and developers to build connected, touch-sensitive textiles into their own products. For this first kick-off project they used the classic Levi’s Jeans Trucker Jacket and gave it a twist that’s really cool and outstanding. In the two short movies here below you can see the introduction and the making of the project Jacquard. Great things are going to happen in the future of denim!
Welcome to Project Jacquard
Project Jacquard: Making the Jacket
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.
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