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Levi’s 501 Day

Today it’s 501 Day as May the 20th is the birthday of the blue jeans. This date is marked as a historic day as Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time. Today Levi’s celebrates this special day with a limited-edition pair of 501s.

levi's 1955

Special Japanese Edition

Levi’s Vintage Clothing released 501 pairs of hand-numbered pairs of their 1955 501 jeans. This pair is made with the brand’s shrink-to-fit fabric, which is replicated and produced in Japan. After washing the 12oz redline selvedge fabric features the hairy texture that’s a distinctive and covetable element of their original 1950s jeans.

Each archival detail as the buttons, rivets, Red Tab, back patch, and packaging as the pocket flasher and guarantee ticket are translated into Japanese.

levi's 1955

Details Of The Jeans

The 1955 501 style has a looser, more boxy fit with wider legs. It has that classic 1950s silhouette. The jeans is stitched with lemon and tobacco-colored thread. The closure of the jeans is a button fly, and it has hidden rivets at the back pockets for extra strength.

levi's 1955

levi's 1955

Head Designer Paul O’Neill About The Jeans

Levi’s Vintage Clothing head designer Paul O’Neill explained about this special jeans, “We wanted to celebrate this mutual commitment to quality, craftsmanship and meticulous attention to detail with a limited run jean that’s also made in Japan. The 501, after all, has such a long and important history in Japan, to this day, vintage 501s are very covetable jeans on the Japanese market, so it seemed only natural that this limited edition jean should be yet another classic 501 from Levi’s archives.”

levi's 1955

Availability Of The Jeans

The jeans is released today, and is available via Levi’s, and selected retailers. As it’s made in a run of 501 pairs you have to act fast to get your hands on one of them. Happy 501 Day!

levi's 1955


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.