Levi’s Vintage Clothing (LVC) made again a great lookbook for their Spring Summer 2015 collection. It’s the 7th book in the book range with the canvas feeling hard cover. As always you can see that Levi’s is putting a lot of effort in these books, the photoshoots are inspiring high quality campaigns. The theme from the collection is the Fifties, the time that the Rock & Roll and bowling scene was born. After WW2 a lot of young people were about exploring and creating new ways of clothing, music and lifestyle. For the denim business these were the golden days and especially for Levi’s it was booming business. The WW2 soldiers brought jeans outside of the U.S.A. and after the war was ended they left the countries without their jeans, so denim became real popular by the youth. LVC made a great ode to this era. Thanks to Spice PR -Amsterdam for sending a copy to me. Looking already forward to the new theme for Fall Winter ’15.