Levi’s Vintage Clothing (LVC) collection is celebrating the 50th anniversary of the Summer of love with their new Spring Summer 2017 collection. It’s been already 50 years ago that pshychedelic music groups were formed in every major city. Popular music exploded during this highly creative period that saw albums as The Pink Floyd, The Doors, The Jimmy Hendrix Experience and The Velvet Underground. The LVC SS17 collection is as always creative, high quality and worth waiting. The LVC collection never let’s you down.

The lookbook starts as always with some re-production pieces from the large (more than 20.000 rare pieces) Levi’s denim archive. The next chapter is about the main LVC ‘Summer of Love’ collection. One of the highlights of the LVC SS17 collection is the limited editon 501 1976 ‘Mirror’ jeans. Everything on this special LVC 1976 fit is mirrored: the name, the construction, backwards writing on the rivets, the coin pocket, etc. Read the whole story of the ‘Mirror’ jeans here.

In the middle of the lookbook you see how to wash, wear and care your favorite pair of jeans. The last chapter shows a kind of streetpeople wearing LVC on a very authentic and timeless way.

Levi’s Vintage Clothing did again a perfect job creating an impressive collection based on the memorable year 1967. The styles in the LVC collection turns you back to that period. Make yourself ready for the Summer of love!


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.