The new Levi’s Vintage Clothing lookbook for Spring Summer 2016 is a tribute to the ‘Elesco Team’ and the ‘Homerun Label’. As always the lookbook from LVC looks really great, they take you back in the time. This is number 9 in this range. The Levi’s brand’s history with baseball dates far back to the company’s early days when they founded their own team called the Levi Strauss and Co. Base Ball Club. Around 1909, the team’s name was changed to “Elesco,” a play on the company’s LS&Co. initials. Just as baseball was hitting it’s stride as a popular American sport in the 1920’s, Levi’s launched it’s “Homerun” line of youth wear, which featured a baseball diamond on its woven label.
The lookbook is set-up in four chapters, the first chapter higlights some key items of the LVC collection. They took some items from their huge archive, over 20.000 items, and made replica’s which are made exaclty the same as the originals. One of the highlights is the Levi’s 501z from 1954 with embroideries. The second chapter is a tribute to the ‘Elesco’ team, chapter three is about how to wear and wash your pair of Levi’s and the last, 4th chapter, is about the campaign ‘This is a pair of Levi’s Jeans’. As always the LVC team did an awesome job with this new lookbook, always one of my favo’s. Let the Summer begin!