levis beams

Levi’s X Beams Inside Out Collaboration Collection

The Inside Out collaboration with Levi’s and retailer Beams is an extraordinary one. This five-piece special capsule collection combines the iconic design with one of a kind Japanese style. The collection contains reinvents from Levi’s with each piece turned inside out. The outcome is special and outstanding.

Jonathan Cheung, Senior Vice President Global Design at Levi’s says about this collaboration: β€œTogether, with our friends at BEAMS, we wanted to do something different. To play with the familiar, the iconic, but to add a little touch of weirdness! We literally turned our concept inside out. The result is deeply otaku and beautifully strange.”

The Inside Out Collection

The Inside Out collection is made with a 12oz selvedge denim fabric. The items are co-branded with leather patches, pocket flasher on the jeans, and a reversed Big E tab. The result of the collaboration collection is a fresh take on classics as the Trucker jacket, Sawtooth Western shirt, and the 501 jeans. Each piece is turned inside out to show the details and the design.

The collection is exclusively available at the Beams stores across Asia as well as at Levi’s site and stores in Asia and the US.

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www.beams.co.jp

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.