levis longjohn

Collaboration With Streetwear Pioneer

The latest collaboration by Levi’s is with streetwear pioneer and Human Made founder Nigo. The collaboration between both feels natural as Nigo is a serious vintage Levi’s collector already for ages. The outcome are two recreated iconic styles of the American denim brand.

levis human made

levis human made

Two Recreated Iconic Styles

The Levi’s x Human Made collab contains two must-have pieces for any (denim) collector. They used a 1944 pair of Levi’s 501’s and their authentic 506 Trucker jacket. Both items are Nigo’s favorites and both are made with Japanese artisan milled selvedge fabrics. The jacket shows an embroidery on the back, and also custom button shanks.

This latest collection, it’s all about modern details with nods to the past. Pair both pieces together for a fit that looks like it was pulled straight from Nigo’s archive.

levis human made

levis human made

levis human made

levis human made

The Campaign

The Levi’s x Human Made campaign brings these modern re-creations to life in a historic Japanese setting. It was shot on location at the Eirakukan theater, the oldest Kabuki theater in Japan still standing in its original location, and highlights many of the elements found in traditional performances.

Watch the video here as Nigo takes you on a journey, seamlessly time traveling from the past to the present.

www.levis.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.