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Levi’s X Justin Timberlake Collaboration Collection

This week Levi’s released their collaboration collection with Justin Timberlake. The collection is called Fresh Leaves. It’s based on classic and timeless items of the brand which are twisted with Justin’s flavor. The result is a 20 piece men’s capsule collection.

“As a symbol of authentic self-expression, Levi’s have always been worn by musicians with original voices as well as by their fans all over the world. Justin embodies the authentic spirit of the brand and we are proud to partner with him on this collection,” said Jen Sey, Chief Marketing Officer for Levi Strauss & Co.

Fresh Leaves

The Fresh Leaves collection name refers to the idea that Justin Timberlake made a fresh spin on timeless items. This to leave it behind for the next young generation. For the collection he worked with the Levi’s team to reinvent some of the brand’s most iconic pieces. Expect a twisted, mixed up and remade collection with a fresh look.

Cornerstones Of The Collection

The collaboration collection features a mix of streetwear and outerwear. It offers oversized and longer lengths hoodies, shirts, and Trucker jackets. Key items of the collection is the 501 Slim Taper, the latest family member of the 501. This fit is inspired by how Justin wears his own 501 jeans. Another cornerstone in the collection is the denim camo Trucker jacket, printed using the Levi’s brand’s recently launched Project F.L.X. digital laser technology. Read more about this technology here.

The collection went on sale on October the 4th and is available through Levi’s online store and selected retailers.

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www.levi.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.