Just back from two great days at the Modefabriek, Dutch fashion fair in Amsterdam. I organised a ‘Blueprint Denim Tour’ for retailers to show them all the ins and outs from the blue denim exhibitors in the Blueprint area. Every brand could show some highlights from their latest collection and shared some interesting blue stories. It was a nice ride! Bravo to the Modefabriek crew for the set-up from this edition, nice job. Below my Long John advertising in the Modefabriek fair catalogue.