Luxury Denim Line For Dogs: The Denim Dog

The Denim Dog is a new initiative founded by Silvia Rancani. Silvia is a former denim developer and owner and curator of The Denim Window in Amsterdam. She has always worked in the denim industry and shared her life with dogs. Read more about Silvia in the previous interview Meet the Person here.

With experience over 12 years working for top denim brands like Diesel and Tommy Hilfiger, the from origin Italian Silvia Rancani knows the industry. Now based in Amsterdam she put her passions and expertise together in her luxury denim line for dogs: The Denim Dog.

The Inspiration

The Denim Dog is inspired by her own Pekingese Tofu and mini Labradoodle Tattoo, she designs pet products that are made with quality and ethical manufacturing, as well providing the authentic premium denim look for her dogs that she was never able to find in the market.

The Collection

The Denim Dog collections contain several different items as rivet collar, long adjustable lead, yarn lead, red cast harness, indigo dream bed, and even a poop bag holder. Most of the items are made of a combination of vegetable bull leather and ‘no fade’ denim fabric from the Italian Berto mill. The collection is handcrafted in Tuscany, Italy. With The Denim Dog even your dog can be as denim stylish as yourself.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.