blue blanket longjohn

Colorful Hawaii Shirts For Spring-Summer

Blue Blanket released several colorful Hawaii shirts for this Spring-Summer season. The wave in the brand’s logo refers to the surf culture, and that’s also what the Hawaii shirts are doing.

Hawaii shirts are also known as the Aloha shirts and are originally dress shirts in Hawaii. These shirts have a collar, button fastened, usually have short sleeves, and cut from printed colorful fabrics. Most of the time these shirts are worn untucked, so relaxed beach style.

blue blanket

Details Of The Shirts

Blue Blanket developed 7 versions of their Hawaii shirt. The fabric comes from Italy and is 100% cotton. The buttons on the shirts are made in olive wood. They have a relaxed regular fit and are produced in Italy too.

blue blanket

blue blanket

Custom Designed Fabrics

All the fabrics of these Hawaii shirts are made of custom-designed fabric, which is very unique. So, take a close look and spot the BB (from Blue Blanket of course) in the all-over designs. The design shows the authentic Hawaii feeling with palm trees, beaches, surfers, and different flowers.

blue blanket

History Of The Hawai Shirts

The name Aloha shirt came around the mid-1930s when various sorts of Hawaiian products were called Aloha. A natural link to these products was to use the word Aloha shirt for these cool and relaxed shirts.

The origin of the shirts itself started already a bit earlier, when in the 1920s the Honolulu-based dry goods store ‘Musa-Shiya the Shirtmaker’ by Kōichirō Miyamoto, started making shirts out of colorful Japanese prints. It has also been contended that the Aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of ‘King-Smith Clothiers and Dry Goods’, a store in Waikiki. Although this claim has been described as a myth reinforced by repeated telling, Chun may have been the first to mass-produce or to maintain the ready-to-wear in stock to be sold off the shelf.

blue blanket

Wardrobe Essential

Nowadays these Hawaii shirts are grown into essential menswear, but also for women, items in each wardrobe. Casual, relaxed, and cool-looking for sunny Summer days.

blue blanket

blue blanket

www.blueblanketjeans.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Influencer 2020' by Rivet 50.