This blog post and Denimhunters video production is sponsored by Munich Fabric Start’s Bluezone. Get the latest news from the show and register for the next edition here.


Meet the Person: Moritz Fuchs

Some people are in the position to make their living with their passion. They create their own job instead of working at a company that doesn’t fit with them. One of those people who created his own dream job is Moritz Fuchs. Moritz is the founder of the New Heritage Festival.

moritz fuchs

Moritz Fuchs. Pics by Brian Engblad.

New Heritage Festival

New Heritage Festival is a timelessness festival that provides an opportunity for all those who are looking for quality and authenticity to find the products and their manufacturers. It showcases two days of manufactories and small businesses which are aware of traditional craftsmanship, sustainability through quality and their own personal heritage. Their exhibitors create products for eternity that eventually become genuine favorites and new heirlooms. The festival has editions in Munich and Düsseldorf.

This weekend you can join the festival in Düsseldorf. Check all the details about the festival here.

Talk with Moritz

I met Moritz some years ago in Amsterdam and we share the same thoughts and passion about crafted products. Products that last long, quality over quantity. Products that most of the time become more nicer with wear, time and age.

During the last edition of the Bluezone show in Munich, we sat down together with Thomas Stege Bojer from Denimhunters to talk about why people should buy less and invest in durable products. The importance of quality, sustainability of products and about our shared passion for denim.

moritz fuchs

moritz fuchs

Moritz Fuchs. Pics by Brian Engblad.

Sit back, relax and hear and watch the story of Moritz Fuchs.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.