Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker)

Today the 16th episode of the topic Meet the Person with Maggy Tuijp. This topic Meet the Person is about passionate people, people in the denim industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, etc. etc.

This new episode of Meet the Person is with Maggy Tuijp, denim development at Denham the Jeanmaker. Since 2012 she creates together with founder of the brand, Jason Denham, the denim collections for Denham the Jeanmaker. Thanks for sharing your great denim story Maggy!


Maggy Tuijp

Maggy Tuijp longjohn

Picture by Iris Duvekot.

  • Name: Maggy Tuijp.
  • Living in village & country: Amsterdam, The Netherlands.
  • Age: 31 years.
  • Instagram ID: @maggy_tuyp.
  • Number of Instagram followers: A humble 649 followers.
  • Website:
  • Daily work: Denim Development at Denham the Jeanmaker.

Can you introduce yourself (who are you and what are you doing):

I’m Maggy! I’m 31 years old and I live in the city centre of Amsterdam. I make jeans with Jason Denham for Denham the Jeanmaker. I love travelling for business and holidays, plus indoor cycling, reformer pilates, barre classes and having fun with friends.

How did you enter the denim industry:

My love for jeans started when I was a teenager, when I started to wear them every day (and never really wore anything else!). My favourite brands at the time were Diesel and Miss Sixty, both premium Italian labels.

In early 2011, I found my first job in the denim industry at Pepe Jeans and moved to Amsterdam. Every day on my way to work, I cycled past the Denham office and it’s Prinsengracht store; the brand caught my interest and I decided that I wanted to work for Jason Denham to make amazing jeans. In the summer of 2012 this dream became a reality when I got a job at Denham!

What are you doing at the moment:

I am currently working with Jason to develop our Fall-Winter 2018 collection. As always, we are working closely with Candiani Denim and Elleti/Martelli Group and we have a lot of fun while visiting our vendors to work on the new collection. Jason just returned from Japan and Korea, where he met with business partners and also found new inspiration for our “East meets West” design philosophy.

Maggy Tuijp longjohn

Maggy Tuijp at work.

Where are you the most proud of so far as it comes to your work:

I am proud of every collection we made. This year has been very special as it is Denham’s 10 year anniversary, celebrated with 10 very cool collaborations, all related to Jason’s personal interests. For our September collab we worked closely with Barbour International on a small capsule collection and the result is fantastic, so for this year that is something I am very proud of. I should also not forget the Golden Ticket contest in partnership with Candiani. We added 5 Golden Tickets to 5 pairs of jeans and sent the 5 winners and their partners (from all-over the world) to Milan where they visited the Candiani mill and the beautiful city of Milan. (Read more about the Golden Ticket contest here.)

I love to see people on the streets and on airplanes wearing the jeans that I worked on. It is also nice to overhear people in the stores talking about how much they like a certain fit, fabric or wash.

What’s the biggest denim trend(s) right now in your opnion:

Even though it is not a trend, sustainability is a hot topic in the denim industry. Denham mostly works with Candiani fabrics and a big part of our production is in Europe, which means the vendors have to follow the strict EU legislation.

And what would be the next denim trend:

There is still so much to win at the sustainability front, so I hope that will grow out of being a trend and become something normal, something we think of everyday.

Looser fits in rigid fabrics for both men and women, but of course everything is possible and I really like that. It means people can express themselves in many different ways without something being out of fashion.

What’s your favorite denim brand(s):

Denham the Jeanmaker 😉 Speaks for itself.

Where is your inspiration coming from:

Travelling and vintage garments.

Maggy Tuijp longjohn

Picture by Iris Duvekot.

What’s your favorite denim item in your closet en why:

Really depends on my mood. Personally, I don’t wear vintage jeans, have been too spoiled with the nice stretch fabrics with amazing recovery from Candiani, but I love going through Jason’s archive at Denham to find inspiration for the new season. Who doesn’t want to spend their day looking at wear patterns and beautiful hand repairs?

jason denham longjohn

jason denham longjohn

jason denham longjohn

jason denham longjohn

jason denham longjohn

Shots of vintage pieces from Jason Denham’s archive. See more of Jason’s archive in the denim expo which was part of the Amsterdam Denim Days in 2015 here.

What’s your favorite denim fit:

Razor, Denham’s slim fit for men. Versatile, fits with everything and available in unwashed, washed and lots of different fabrics, rigid and stretch. All day everyday jean. In the picture below Razor JDCKVS, from our latest Jason Denham Collection, dropped in April. The denim used is innovative, as it is one of Candiani’s first denims with Kitotex technology. It uses 30% less energy, 50% less water and 70% less chemicals than regular denim production methods and to complete the story, the jeans is unwashed.

Maggy Tuijp longjohn

Maggy Tuijp longjohn

Maggy Tuijp longjohn

The Razor fit by Denham the Jeanmaker.

For ladies, Spray, Denham’s skinniest fit with shorter inseam and medium rise. In the picture, Spray LHGF, dropped in April. The denim used is a beautiful left hand grey power stretch denim with subtle whiskers and a natural fade effect.

Maggy Tuijp longjohn

Maggy Tuijp longjohn

Maggy Tuijp longjohn

The Spray fit by Denham the Jeanmaker.

What’s your favorite denim city:

Amsterdam & LA, in both cities there is a big jeans culture, people like to wear jeans and that gives me a lot to look at.

Who’s your favorite denim designer / Who’s your denim hero & why:

Jason Denham: Story teller, brand builder, creative, never stops, knows what the market needs.

Adriano Goldschmied: The godfather of denim, pioneer of premium denim, always buys and looking for the next best thing, but always has time for a chat.

Maggy Tuijp longjohn

Picture by Jason Denham.

 What do you think it’s the best invention in the denim industry:

Stretch denim with perfect recovery. I know not everyone wants to admit it but after a bit of comfort stretch it is hard to go back…

What’s your favorite denim store:

It is always the last store we open, at the moment, Shin Marunochi in Tokyo and our first store in Seoul, Korea. If you’re in the neighborhood, check them out!

What are your ultimate denim accessories:

For men, a good belt, nice boots or cool sneakers.

For women, an amazing pair of shoes and a fantastic bag.

What’s your favorite inspiration quote:

Live life to the fullest and have a lot of fun along the way.

Who do you love to see in the next Meet the Person:

Another denim girl.

Read also the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.