Meet The Person #20: Stefano Angelico (Braves And Company)

Today the 20th episode of the topic Meet the Person with Stefano Angelico. This topic Meet the Person is about passionate people, people in the denim industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, etc. etc.

This new episode of Meet the Person is with Stefano Angelico, a great guy who’s running his own brand, but also works as a consultant in the industry. Thanks for sharing your great story Stefano!

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Stefano Angelico

Stefano Angelico

  • Name: Stefano Angelico.
  • Living in village & country: Hamburg, Germany
  • Age: 52 years.
  • Instagram ID: @bravesandcompany.
  • Number of Instagram followers: 736 followers.
  • Website: Under construction at the moment.
  • Daily work: I am the owner and creative director of my small brand ‘Braves and Company’ . Daily in my atelier and workshop, I do mending and repairing on denim, while producing denim and unique non-denim pieces. Aside I run my consulting, design and development office, taking projects related to denim.

Can you introduce yourself (who are you and what are you doing):

I am Italian and grew up in a family of tailors. So, it came natural to me to continue the family tradition. I learned the tailoring art from my father, starting from ‘made to measure’, passing through Prêt-à-porter and switching to bulk production of garments. I live in Germany since 2011. I worked for 2 years as head designer for a big German retailer and after I left that company I decided to open my consulting office and started my own brand.

How did you entered the denim industry:

When I moved to Greece, Thessaloniki, in 2002, I started working as pattern maker and designer for local brands and denim manufacturers. Working in a factory, handling accounts from International denim customers and taking care of design, pattern and laundry. This actually was my introduction to denim. It was a period when denim was in it’s most complex appearance. Experimenting with design ideas, and laundry incredible treatments. Working in the denim manufacturing side, brought me to a complete other level. Making denim is one of the most fascinating processes that you can go through. It’s amazing how pattern details, sewing methods and specific treatments, can affect the product and define it’s appearance.

What are you doing at the moment:

I am running my own brand through my workshop and office. I released my 1st collection in 2018. The atelier is my base, where I create designs and patterns all by hand. I cooperate with small manufacturers in Europe to produce only limited items, which are done with precision and high standards. All signed and numbered. I run this completely transparent and responsible, as I believe that without the makers, no brand can exist and actually they are the real heroes behind a garment.

Stefano Angelico

Stefano Angelico

Braves and Company workshop/atelier and office.

The customer, who buys our product, is informed about the origin of the fabric, stitching partners and trim suppliers. The product is transparent and has an ID. The selection of fabrics is made from high-end mills around the world and are ordered in small lots. None of the fabrics will be repeated. When the fabric is finished, a new lot will be ordered. Metal trims are all chemical free and the leather is full grain vegetable tanned.

Stefano Angelico

Stefano Angelico

Braves and Company jeans.

With my partner based in Crete, Greece, we make small range of leather accessories too. They’re all made by hand and in really limited quantities. We just made a soap, 100% natural with pure olive oil that can be used for denim hand wash. In general, I am seeking continuously to cooperate with small makers that produce in responsible, traditional and sustainable way. Actually this is the way I learned to work, even if it’s more difficult and costly, but this is the direction I want to go.

 Soap, 100% natural with pure olive oil that can be used for denim hand wash.

We want to promote the Mediterranean way of living and it’s lifestyle, free of fast consumerism with a focus on slow made goods. I make men styles, but I plan to add some statement styles for women too. Very selected and special, with character. From the beginning, I have requests to make items for women and I already sold some styles to women as well. Denim is unisex :).

I won’t follow seasons or trends. I will keep on adding new styles continuously, in order to keep my customers excited. Parallel to my brand, I work as a denim consultant and taking over design, pattern and branding projects. I support mills, brands, producers and trim companies.

Where are you the most proud of so far as it comes to your work:

That I can do a big part of my garments all alone. Due to my experiences and different fields of working in the past, I am able to handle products and projects from beginning till the end.

I learned to have a great respect for hand workers and love to work with my hands. So after planning the idea of my brand, I started working on it from the base. My workshop/atelier, I build it alone, with some support of friends and family and I am proud of that.

Stefano Angelico

Stefano Angelico

Braves and Company items.

Whats the biggest denim trend(s) right now in your opnion:

1st of all, I don’t believe in short term trends. I believe that fashion is defined in eras. Currently we see a big return of the authentic denim, very close to it’s roots. All brands go back to vintage optic jeans, authentically aged. Fabrics are again not complicated. Clean structures, 3X1 twills. Everybody talks about sustainability in the industry. We all know how much denim pollutes, so I believe that one of the biggest ‘trend’ is actually not following the trends. Respecting the planet and finding new ways of producing with the less possible impact. In this business, we are few to speak about responsibility instead of sustainability. If we all produce in a responsible way, automatically we will be sustainable, fair, eco, etc. I am really afraid that sustainability will end up to be only another trend/marketing.

And what would be the next denim trend:

I would not name a trend, I would speak about direction. And this is the return to the roots, making garments that last and matter.

Stefano Angelico

Stefano Angelico

Stefano Angelico

Shots of the Braves and Company lookbook.

Whats your favorite denim brand(s):

My own brand ☺.

Stefano Angelico

Braves and Company jeans.

But I have a great respect for Japanese brands such as 45rpm, Kapital and Japan Blue. I don’t miss to mention the iconic brands like Levi’s, Lee and Wrangler, but I am always looking for new and small young makers.

Where is your inspiration coming from:

I am always inspired from eras from the past and tradition. I like the eras from 20’s, 30’s and 40’s and the work life of people. Since I am Italian, I always look at the Mediterranean way of living, slow and easy living. How people were dressed in the past, with simplicity, appreciation to the goods and long lasting materials. I visit often vintage shops and I like to observe what people wear on the streets.

Whats your favorite denim item in your closet en why:

A pair of vintage 45rpm five pocket jeans that I bought in Hamburg and I repaired it.

Stefano Angelico

Stefano Angelico

A pair of vintage 45rpm five pocket jeans.

Whats your favorite denim fit:

Wide leg denim. I have quit long time ago slim and skinny fits. I found my comfort on worker wide legs.

Stefano Angelico

Stefano Angelico

Wide leg Braves and Company jeans.

Whats your favorite denim city:

I don’t have a favorite city, wherever I travel I always discover nice goods and nice shops.

Whos your favorite denim designer:

I don’t have only one favorite designer. I like the work of Adriano Goldschmied, Pierre Morisset, Francois Girbaud, Piero Turk, Maurizio Donadi and many others.

What do you think its the best invention in the denim industry:

The legendary 501 from Levi’s. This pair of jeans is the beginning of everything and it’s the most recognisable item in the world. Regarding treatments, I must say stonewash which made the big start in denim laundry.

Whos your denim hero & why:

I don’t have a hero, I have many heroes. For me, all the people who are involved in the denim productions, working at the factories, simple employees, the ones who ae cutting the fabrics, sewing, working in laundries, finishing, packaging under mostly difficult and hard conditions. They are the heroes. Nobody ever talks about the people behind. We all talk about brands and names, which is fine, but what about all the people who are working in order to make a brand exist? Behind denim productions there is an extreme complex work with many experienced people and deep knowledge on the product.

This is also one of the reasons that with my brand, I wanted to be fair and transparent. I have a deep respect to all these non-famous persons who are working in production.

Stefano Angelico

Stefano Angelico

Stefano Angelico

Stefano Angelico

Shots of the Braves and Company lookbook.

Whats your favorite denim store:

VMC Original in Zurich.

What are your ultimate denim accessories:

I always wear a lanyard which my partner Dimitris made with vegetable tanned leather and pure bronze metal endings. I keep in my back pocket my leather wallet and I never take off handmade bracelets from indigo threads and leather, my bandanas and small mans accessories for daily use.

Stefano Angelico

Stefano’s accessories.

Whats your favorite inspiration quote:

”Work hard, stay humble.”

Who do you love to see in the next Meet the Person:

Panos Sofianos.

Read also the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.