Meet The Person #22: Silvia Rancani (The Denim Window)

Today episode #22 of the topic Meet the Person with Silvia Rancani. This topic Meet the Person is about passionate people, people in the denim industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, etc. etc.

This new episode of Meet the Person is with Silvia Rancani. She just opened her new adventure The Denim Window in Amsterdam. A denimgirl with a strong vision and passion. Thanks for sharing your great story Silvia!


Silvia Rancani


  • Name: Silvia Rancani.
  • Living in village & country: Amsterdam, The Netherlands.
  • Age: 35 years.
  • Instagram ID: @thedenimwindow.
  • Number of Instagram followers: 687 followers.
  • Website:
  • Daily work: Denim product expert and curator of The Denim Window.

Can you introduce yourself (who are you and what are you doing):

I’m Silvia Rancani. Born & raise in Italy where I studied fashion design. Specialized in denim product development, with a passion for innovation within fabrics & treatments. I’ve worked for brands such as Diesel, Tommy Hilfiger and multiple garment makers and fabric mills creating strong international relationships whilst living and working in China, Pakistan, Mauritius, Hong Kong, Italy and Amsterdam.

I’ve just opened The Denim Window in Amsterdam! The Denim Window is a showroom in Amsterdam dedicated to the world of Denim, it’s about sustainability and innovations. Selected premium companies will have visibility with their collections displayed all year around in a cosy environment where designers, product developers, fashion students, denim lovers & emerging talents will be invited to review the products and learn more about it. The intention is to give visibility to producers with a great product and innovative and sustainable approach. The whole concept is to create connections, collaborations between the creative side and the production side.

When you walk into The Denim Window you will have the opportunity to get in touch with all the steps involved in creating a treated garment. You will find fabric mills, garment makers, chemicals, fibres, trims and so on. It’s a 360 degrees denim experience!

I work also as a freelancer for brands and denim producers on design and development of their denim collections.



Silvia in front of The Denim Window.

How did you entered the denim industry:

During my fashion design education in Verona, Italy (long time a go!) I had the opportunity to work as an intern at Freshtex laundry and from there I’ve never left the denim world! Starting as a designer assistant and moving more and more into product development, working from one brand to another. During the years I’ve specialised more and more in denim washes and fabrics.

What are you doing at the moment:

I’m working hard to get The Denim Window full with wonderful partners, so it will be ready to roll at full speed from January 2019!

I’m also developing some denim productions for Instagram brands, working on proposal collection for a Far East denim garment maker.



Shots of The Denim Window in Amsterdam.

Where are you the most proud of so far as it comes to your work:

I’m very proud to had the opportunity to work for a creative and innovative brand such Diesel in the past, but my biggest pride is the opening of my own business The Denim Window.

What’s the biggest denim trend(s) right now in your opinion:

90’s revival with a big comeback of fancy washes and variety in fit and styles too. I’m quite happy with that since I was bored of seasons of plain stonewash in light, mid and dark and super simple 5pkt styles.

And what would be the next denim trend:

There is always a comeback of trends…I want to guess the next step in the revival of coatings and washings that are not seen since long time now.

What’s your favorite denim brand(s):

I personally love to wear vintage jeans or Citizen of Humanity.

The last fashion show that made me speechless and impressed me is Isabel Marant SS19 collection.

Where is your inspiration coming from:

Love to see what’s happening inside the laundries. All the tests and trials that are made there, but also from vintage of course as well as the interpretation of denim from brands that are not specialised in denim. It’s a different point of view.

What’s your favorite denim item in your closet en why:

It’s a vintage Levi’s jeans bought at Chatuchak market in Bangkok years ago. I love the fading and oxidation, but the best part are the funny patches!


Vintage Levi’s jeans.


Silvia searching for vintage denim at Chatuchak market in Bangkok.

What’s your favorite denim fit:

Men pants/ loose fit/ boyfriend.

What’s your favorite denim city:

Los Angeles.

Who’s your favorite denim designer:

I really like what Ben Taverniti is doing on the fashion side.

What do you think it’s the best invention in the denim industry:

Difficult to name only one.. I think is the consciousness that the denim industry have to become more sustainable too and therefore all the technologies in fabrics and finishing that has been developed lately.

Who’s your denim hero & why:

My denim heroes are all the expert I know that are working behind the scenes of brands: as fabric mills, laundries, garment makers. I don’t think they get enough credit for what they do every day with all their passion. And let me say, most of the great denim ideas of big brands are coming from their ideas!

What’s your favorite denim store:

In Amsterdam Tenue de Nimes, when I’m back in Verona I like to go to Wooden Store to check out young men trends.

What are your ultimate denim accessories:

I love the combination of denim with black premium leather as belt, boots or biker jacket.


silvia thedenimwindow

Silvia at The Denim Window.

What’s your favorite inspiration quote:

”Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes” by Vivienne Westwood.

…And this is by the way also my approach to sustainability in denim.

Who do you love to see in the next Meet the Person:

My good friend and great designer Sam Cruden.

Read also the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Meet the Person #21: Simona Testucci (Peppino Peppino): here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.