Meet The Person #21: Simona Testucci (Peppino Peppino)

Today episode #21 of the topic Meet the Person with Simona Testucci. This topic Meet the Person is about passionate people, people in the denim industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, etc. etc.

This new episode of Meet the Person is with Simona Testucci, a great women from Italy with a huge denim knowledge and passion. She’s also the founder of the Peppino Peppino blog. Thanks for sharing your great story Simona!


Simona Testucci

Simona Testucci

  • Name: Simona Testucci.
  • Living in village & country: Amsterdam, The Netherlands.
  • Age: 45 years (more or less).
  • Instagram ID: @PeppinoPeppinoMagazine.
  • Number of Instagram followers: 21.5K followers.
  • Website:
  • Daily work: Denim Merchandising Director Tommy Jeans.

Can you introduce yourself (who are you and what are you doing):

I have been working in the ‘fashion’ industry for many years. I have done almost everything: started as a sales assistant in London, then visual merchandiser, product manager, retail buyer and now merchandiser. I am a denim and vintage lover. Nothing makes me more emotional than a nice, worn in jean or a vintage piece (especially workwear and military stuff).

I have started to collect some interesting vintage pieces, building up my own, little archive. Very proud of it!

How did you entered the denim industry:

I have developed my passion for denim after college. I was in San Francisco to study marketing at Berkley and I served an unpaid intership at ABFIT, one of the coolest and most famous denim store in town. I was very lucky. The owner, Howard, thought me the first steps in the denim industry. I spent days in the store touching, sorting out and selling denim pants and I fell in love with this amazing fabric.

Denim is a way of life, a philosophy. No other fabric has this power.

Simona Testucci

Simona Testucci  together with Howard, owner of the ABFIT store in San Francisco.

What are you doing at the moment:

At the moment I have a corporate job in the denim industry, but I don’t exclude I might launch my own brand one day.

Where are you the most proud of so far as it comes to your work:

Good question. Definitely having had the possibility to visit denim laundries, this is the only way to experience the infinite possibilities that denim has. Denim is like a white canvas where you can paint whatever you want. This is one of the beauties of denim.


Simona Testucci at work in a denim factory.

What’s the biggest denim trend(s) right now in your opnion:

There is a general ‘denim fatigue’ in the market. Too many brands doing exactly the same things. Back in the days, I used to buy a lot of jeans. This year I managed to buy only a vintage Levi’s 501 in Los Angeles.

At the moment, especially in the women’s market, everything looks the same; fits, washes look all alike no matter if it is a premium denim brand or from a vertical business.

Denim trend? If I have to name one…’90’s stone washes.

And what would be the next denim trend:

PeppinoPeppino style (I smile).

Smiling Simona.

What’s your favorite denim brand(s):

The Japanese Kapital for their creativity when it comes to washes and fits.

Where is your inspiration coming from:

Japan Japan Japan , one more time Japan. I am happy to say that I own a pretty big Japanese magazines archive. Too bad that I don’t speak Japanese.

What’s your favorite denim item in your closet en why:

A baggy cross over jeans from John Bull that I bought a couple of years ago in Tokyo.

What’s your favorite denim fit:

I am not a skinny fit type of woman, I love oversize and baggy fits.


Simona Testucci in double denim.

What’s your favorite denim city:

I would say definitely Tokyo. Japanese brands combine tradition, quality and creativity. I also love Los Angeles for vintage denim.

Who’s your favorite denim designer:

The one and only Adriano Goldschmied for what he did for the entire denim industry.

What do you think it’s the best invention in the denim industry:

Selvedge denim? I am probably one of the few women that care if a jeans is selvedge : )

Simona Testucci.

Who’s your denim hero & why:

Last week I had the chance to meet Donwan Harrell, former owner of Prps. He managed to create a brand that made history when it comes to washes. He is also an amazing human being. Pretty rare quality.

What’s your favorite denim store:

Here in Amsterdam definitely Tenue de Nimes. I love the vibe of the store and their denim selection.



Tenue de Nimes store in Amsterdam. Read more about the store here.

What are your ultimate denim accessories:

A tiny, denim pant from Benzak denim. Can it be considered as an accessory? It is adorable though!

benzak mini denim


Mini selvedge pair by Benzak Denim Developers.

What’s your favorite inspiration quote:

”Without roots you can’t fly” (old Japanese proverb that my Japanese friend Teppei told me the other day).

Who do you love to see in the next Meet the Person:

Uhm…Donwan Harrell.

Read also the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.