Meet The Person #21: Simona Testucci (Peppino Peppino)
Today episode #21 of the topic Meet the Person with Simona Testucci. This topic Meet the Person is about passionate people, people in the denim industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, etc. etc.
This new episode of Meet the Person is with Simona Testucci, a great women from Italy with a huge denim knowledge and passion. She’s also the founder of the Peppino Peppino blog. Thanks for sharing your great story Simona!
- Name: Simona Testucci.
- Living in village & country: Amsterdam, The Netherlands.
- Age: 45 years (more or less).
- Instagram ID: @PeppinoPeppinoMagazine.
- Number of Instagram followers: 21.5K followers.
- Website: http://peppinopeppino.com
- Daily work: Denim Merchandising Director Tommy Jeans.
Can you introduce yourself (who are you and what are you doing):
I have been working in the ‘fashion’ industry for many years. I have done almost everything: started as a sales assistant in London, then visual merchandiser, product manager, retail buyer and now merchandiser. I am a denim and vintage lover. Nothing makes me more emotional than a nice, worn in jean or a vintage piece (especially workwear and military stuff).
I have started to collect some interesting vintage pieces, building up my own, little archive. Very proud of it!
How did you entered the denim industry:
I have developed my passion for denim after college. I was in San Francisco to study marketing at Berkley and I served an unpaid intership at ABFIT, one of the coolest and most famous denim store in town. I was very lucky. The owner, Howard, thought me the first steps in the denim industry. I spent days in the store touching, sorting out and selling denim pants and I fell in love with this amazing fabric.
Denim is a way of life, a philosophy. No other fabric has this power.
Simona Testucci together with Howard, owner of the ABFIT store in San Francisco.
What are you doing at the moment:
At the moment I have a corporate job in the denim industry, but I don’t exclude I might launch my own brand one day.
Where are you the most proud of so far as it comes to your work:
Good question. Definitely having had the possibility to visit denim laundries, this is the only way to experience the infinite possibilities that denim has. Denim is like a white canvas where you can paint whatever you want. This is one of the beauties of denim.
Simona Testucci at work in a denim factory.
What’s the biggest denim trend(s) right now in your opnion:
There is a general ‘denim fatigue’ in the market. Too many brands doing exactly the same things. Back in the days, I used to buy a lot of jeans. This year I managed to buy only a vintage Levi’s 501 in Los Angeles.
At the moment, especially in the women’s market, everything looks the same; fits, washes look all alike no matter if it is a premium denim brand or from a vertical business.
Denim trend? If I have to name one…’90’s stone washes.
And what would be the next denim trend:
PeppinoPeppino style (I smile).
What’s your favorite denim brand(s):
The Japanese Kapital for their creativity when it comes to washes and fits.
Where is your inspiration coming from:
Japan Japan Japan , one more time Japan. I am happy to say that I own a pretty big Japanese magazines archive. Too bad that I don’t speak Japanese.
What’s your favorite denim item in your closet en why:
A baggy cross over jeans from John Bull that I bought a couple of years ago in Tokyo.
What’s your favorite denim fit:
I am not a skinny fit type of woman, I love oversize and baggy fits.
Simona Testucci in double denim.
What’s your favorite denim city:
I would say definitely Tokyo. Japanese brands combine tradition, quality and creativity. I also love Los Angeles for vintage denim.
Who’s your favorite denim designer:
The one and only Adriano Goldschmied for what he did for the entire denim industry.
What do you think it’s the best invention in the denim industry:
Selvedge denim? I am probably one of the few women that care if a jeans is selvedge : )
Who’s your denim hero & why:
Last week I had the chance to meet Donwan Harrell, former owner of Prps. He managed to create a brand that made history when it comes to washes. He is also an amazing human being. Pretty rare quality.
What’s your favorite denim store:
Here in Amsterdam definitely Tenue de Nimes. I love the vibe of the store and their denim selection.
Tenue de Nimes store in Amsterdam. Read more about the store here.
What are your ultimate denim accessories:
A tiny, denim pant from Benzak denim. Can it be considered as an accessory? It is adorable though!
Mini selvedge pair by Benzak Denim Developers.
What’s your favorite inspiration quote:
”Without roots you can’t fly” (old Japanese proverb that my Japanese friend Teppei told me the other day).
Who do you love to see in the next Meet the Person:
Read also the previous episodes of Meet the Person;
Meet the Person #1: Amy Leverton (Denim Dudes): here.
Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.
Meet the Person #3: Guido Biondi (Roy Roger’s): here.
Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.
Meet the Person #5: Leon Blok (Designer, tailor maker): here.
Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.
Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here
Meet the Person #8: Moritz Fuchs (New Heritage Festival): here
Meet the Person #9: Christine Rucci (Godmother NYC): here
Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.
Meet the Person #11: Piero Turk (Denim Designer): here.
Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.
Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.
Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.
Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.
Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.
Meet the Person #17: Nick Williams (Graphic Designer): here.
Meet the Person #18: Koen Tossijn: here.
Meet the Person #19: Sinem Celik (Denim Consultant): here.
Meet the Person #20: Stefano Angelico (Braves And Company): here.