Meet The Person #33: Simon James Cathcart (Founder at SJC London Ltd)

Today episode #33 of the topic Meet the Person with Simon James Cathcart. This topic, Meet the Person, is about people with passion, an unique story, people in the (denim) industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, and so on.

This new episode of Meet the Person is with Simon James Cathcart, founder and head designer at SJC London Ltd. Thanks for sharing your great story Simon!


Simon James Cathcart

  • Name: Simon James Cathcart.
  • Living in city & country: London, UK.
  • Age: 52 years.
  • Instagram ID: @simonjamescathcart
  • Number of Instagram followers: 15.000 followers.
  • Website:
  • Daily work: Head Designer.

Can you introduce yourself (who are you and what are you doing):

Hello, my name is Simon and I’m the founder and Head Designer at SJC London Ltd.

How did you enter the denim industry:

I entered the denim industry through one of my first collections 5 years ago. I started an online campaign which funded that denim collection and consisted of a variety of items. I had 3 main jeans which were, the best selling Yard Boss Jeans, the Punk Jeans and the Brakeman Jeans. I also made denim tote bags, aprons, kevlar lined jeans, denim jackets, caps and waistcoats. The success of that campaign launched my company and I started exploring other fabrics and styles.

What are you doing at the moment:

The company is in the process of releasing our Autumn/Winter collection for this year. We are releasing our woolen suits, knitwear, Moleskin jackets and trousers and many other things. Personally, I am working on Summer which consists of many denim products, including going back to my archive of original denim products. Namely denim jackets, western shirts, and denim bags.

Where are you the most proud of so far as it comes to your work:

I am most proud of being able to inspire a new generation of men who I feel have been disenfranchised and struggle to fit in when it comes to menswear. I am proud of being able to help men feel more confident about themselves by helping them dress more elegantly and stylishly.

What are big denim trends right now in your opinion:

I would say blends of denim. I feel a big denim trend right now are garments that are mixed with linen. Particularly with jeans, they have a softer feel to them that can make them feel like a chino almost yet appear as 100% denim. Another denim trend is also coloured denim. Denim didn’t always come in blue, I am interested in exploring all possibilities.

And what would be the next denim trend be:

The next denim trends would have cuts which are more high rise with a wider hem. I am noticing the decline of skinny fit jeans and the increasing popularity with more relaxed cuts. I also think that denim suit style jackets are next to be big.

What are your favorite denim brand(s):

My favourite denim brands are Mr Freedom, DoubleRL and early Levi’s Vintage Clothing (LVC).

Where does your inspiration coming from:

My inspiration comes from the golden age of British menswear. The cuts were so classic and the style was impeccable. I want to carry on inspiring a whole new generation of both men and women to make SJC the modern style.

What’s your favorite denim fit:

High rise, wide hem.

What’s your favorite denim city:


What do you think is the best invention in the denim industry:

It is the 5 pocket Western jean. It is such a classic and has been reproduced over and over again to prove its popularity.

What’s your favorite denim store:

I really enjoy going to the RRL store in New York and CKX Studio in Amsterdam.

ckx studio

ckx studio

ckx studio

ckx studio

ckx studio

Shot of the CKX Studio in Amsterdam. Read more about the store here.

What are your current denim products:

We have the Boston Denim Trouser which is a high rise and narrow leg trouser with suspender buttons. They are a denim and linen blend.

We have the Mule Spinner Trouser which is a high rise and wide leg trouser with a single patch pocket on the rear which is also a denim and linen blend.

We are also about to release the Yard Boss jeans again where the style lies between 1947 and 1955 LVC jeans.

What’s your favorite inspiration quote:

“Experience is the hardest kind of teacher. It gives you the test first and the lesson afterward” by Oscar Wilde.

Read the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Meet the Person #21: Simona Testucci (Peppino Peppino): here.

Meet the Person #22: Silvia Rancani (The Denim Window): here.

Meet the Person #23: Michael Kampe (Creative Director Lee Jeans): here.

Meet the Person #24: Iu Franquesa (Companion Denim): here.

Meet the Person #25: Haman Alimardani (Hamansutra): here.

Meet the Person #26: Kelly Harrington (Designer & Trend Forecaster): here.

Meet the Person #27: Marta Cellini (Designer & Fashion Consultant): here.

Meet the Person #28: Özgür Polat (Product Manager Amsterdenim): here.

Meet the Person #29: Emilie Casiez (Nigel Cabourn Woman Designer): here.

Meet the Person #30: Alessio Berto (Pattern Designer): here.

Meet The Person #31: Andrea Rosso (Creative Director Diesel License, Founder Of MYAR) here.

Meet The Person #32: Barry Emanuel (President Copen United) here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.