Meet The Person #36: Ani Wells

Today episode #36 of the topic Meet the Person with Ani Wells. This topic, Meet the Person, is about people with passion, an unique story, people in the (denim) industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, and so on.

This new episode of Meet the Person is with Ani Wells, founder of Simply Suzette.


Ani Wells

ani wells

  • Name: Ani Wells.
  • Living in village & country: Toronto, Canada.
  • Age: 25 years.
  • Instagram ID: @simplysuzette
  • Number of Instagram followers: 8.900+ followers.
  • Website:
  • Daily work: Digital Media Communications.

Can you introduce yourself (who are you and what are you doing):

I started Simply Suzette with the goal of raising awareness around the issues in denim production, with a focus on highlighting the solutions. The website is an online platform aiming to educate consumers who are looking for more ethically and sustainably produced denim. I curate eco-denim brands and write about denim companies (ie. mills, manufacturers, dyehouses, brands) who are making positive changes in our industry. I make it my business to visit the world’s denim trade shows, factories, and events, educating myself so that I can transfer my knowledge to consumers.

How did you entered the denim industry:

I entered the denim industry with Simply Suzette! It was one of my professors in school that made me aware of the harms of denim and I made it my mission to find the companies and brands doing things differently. Kingpins Show, October 2018, was my first real eye opener into the world of denim. But, I’ve been fascinated with denim and it’s quality my whole life. When I started learning about how horrible traditional manufacturing methods were for the planet and people, I made it my mission to learn the ins and outs of the supply chain and look for the ones who are making a positive difference! That’s when I started my research, attending trade shows and seminars to learn first hand knowledge rather than reading it online.

ani wells

What are you doing at the moment:

I worked on building the Kingpins Shop social media presence, as well as digital communications and workshops for the Conscious Fashion Campaign.

ani wells

Where are you the most proud of so far as it comes to your work:

I’m really proud to have had the opportunity to work with some amazing people and companies. So far, I am most proud of the fact that I have helped raised awareness amongst consumers about the problems and solutions within the denim industry. Everyone needs to work together to move towards a circular economy and that includes the consumer.

What’s the biggest denim trend(s) right now in your opinion:

Sustainability! I know we’ve all heard the buzz word before, but most brands are hopping on the band wagon now and with COVID-19, I am hopeful consumers will demand it even more.

And what would be the next denim trend:

I think we will be going back to basics and dressing for function. We’ve seen the minimalism trend gain traction and I think this is what’s coming next. I also think ‘remake’ / upcycled looks will continue to gain momentum.

ani wells

What’s your favorite denim brand(s):

I personally wear my vintage denim most often, but I did write a list of my top 10 favourites for Denim Dudes on Earth Day!

Where is your inspiration coming from:

I get a lot of inspiration from traveling and reading. I also like to go for walks where I try to notice different things I normally wouldn’t – might sound a little weird – and am very inspired by nature’s colours.

ani wells

What’s your favorite denim item in your closet en why:

This is a tough one! I have so many favourites, but my vintage Tommy Hilfiger jeans are definitely my number 1. I love the natural distressing and paint splattered look. It makes them even more unique and one of a kind. Not to mention they are super comfortable.

ani wells

What’s your favorite denim fit:

Wide leg.

What’s your favorite denim city:

Amsterdam!!! I have never been to Kojima in Okayama, however, and would like to one day.

Who’s your favorite denim designer:

Emilie Casiez. (Read more about Emilie in Meet the Person here).

What do you think it’s the best invention in the denim industry:

Cradle to Cradle Certified!

Who’s your denim hero & why:

I’ve met a lot of inspirational denim heads within the past couple of years, it’s hard to nail down just one. I have to say, though, that I am very inspired by Sanjeev Bahl, Founder of Saitex International. I’ve just listened to him speak at Kingpins24 and Transformers: ED, and he approaches denim like he approaches life. It is truly holistic.

What’s your favorite denim store:

Tenue de Nimes! I am very sad I was unable to visit them this month in Amsterdam!

ani wells

What are your ultimate denim accessories:

My Chuck 70s.

What’s your favorite inspiration quote:

“People who achieve great thing that the world will never forget, start out by accomplishing small things that the world will never see”

– From The Go-Giver Leader: A Little Story About What Matters Most in Business.

Who do you love to see in the next Meet the Person:

I’d love to see Will Varnam aka Rugged Style. (Read more about Will in previous Meet the Collector here).

Read the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Meet the Person #21: Simona Testucci (Peppino Peppino): here.

Meet the Person #22: Silvia Rancani (The Denim Window): here.

Meet the Person #23: Michael Kampe (Creative Director Lee Jeans): here.

Meet the Person #24: Iu Franquesa (Companion Denim): here.

Meet the Person #25: Haman Alimardani (Hamansutra): here.

Meet the Person #26: Kelly Harrington (Designer & Trend Forecaster): here.

Meet the Person #27: Marta Cellini (Designer & Fashion Consultant): here.

Meet the Person #28: Özgür Polat (Product Manager Amsterdenim): here.

Meet the Person #29: Emilie Casiez (Nigel Cabourn Woman Designer): here.

Meet the Person #30: Alessio Berto (Pattern Designer): here.

Meet The Person #31: Andrea Rosso (Creative Director Diesel License, Founder Of MYAR) here.

Meet The Person #32: Barry Emanuel (President Copen United) here.

Meet the Person #33: Simon James Cathcart (Founder at SJC London Ltd) here.

Meet the Person #34: Lex Cawley (Lecturer & Owner Field Denim Workshop) here.

Meet The Person #35: Harold Prophitius (Denim Mined) here.

If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to:
Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.