Meet The Person #37: Niels Mulder 

Today episode #37 of the topic Meet the Person. This topic, Meet the Person, is about people with passion, an unique story, people in the (denim) industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, and so on.

This new episode of Meet the Person is with Niels Mulder, denim designer at Edwin Jeans.

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Niels Mulder

niels mulder

  • Name: Niels Mulder.
  • Living in village & country: Huningue, France.
  • Age: 27 years.
  • Instagram ID: @youngnelis_
  • Number of Instagram followers: 130 followers.
  • Website: edwin-europe.com
  • Daily work: Denim Designer / Developer, Edwin Europe.

Can you introduce yourself (who are you and what are you doing):

My name is Niels Mulder, born in Zwolle, the Netherlands and moved over to Huningue in Alsace to work for Edwin 5 years ago, where I work as Denim Designer/Developer.

How did you enter the denim industry:

My first flirt with the industry was when I worked in a denim store in my hometown, after that I had the pleasure to study at the Jeanschool in Amsterdam. An even bigger pleasure was when I got invited for a job interview at Edwin, 3 months after graduating 🙂

What are you doing at the moment:

I am currently knee-deep in the design process for Spring/Summer 2022. Alongside that, we are also finishing up some nice collaborations including a project with fellow Jeanschool graduate, Arjun.

niels mulder

Where are you the proudest of so far as it comes to your work:

Waking up every day, excited about the work I am about to do. Being able to work for this great brand, surrounded by such nice creative people.

What’s the biggest denim trend(s) right now in your opinion:

I’m really happy to see denim involved in so many different trends and subcultures at the moment. Its been reworked so many times over the last four decades, but in today’s market you can see that it is more visible and varied than ever.

The way denim is combined with other items/materials nowadays makes it ‘trendy’. For AW20 (In store now!) we reworked a lot of denim in a utilitarian style. Bigger shapes. Big functional pockets.

I’m also excited to see the return of acid-washed denim, overdyed in seasonal colours. As we are always looking for the most sustainable solution, it is an interesting challenge for us. This season we used ozone techniques combined with laser for the best/most realistic solution.

Controlling the wash development in this way is the biggest challenge. I think this trend will hang around for a while, which is nice, so denim developers can get a little practice in! 😉

And what would be the next denim trend:

I think silhouettes will remain boxy and wide for the foreseeable future as well, at least where denim is concerned. At Edwin we have just finished up with our SS21 collection and I am very excited about the season ahead. I ‘m usually more excited for the winter seasons in terms of designing a collection, but for some reason, Spring/Summer collections are becoming a bigger challenge in terms of designing.

I’m looking forward to seeing how our collection will be received in stores. Expect for soft touch drapey 2/1 cotton fabrics, bright garment dyed colour denim and BIG fits.

What’s your favourite denim brand(s):

I’ve definitely changed my perspective on this subject over the years. In all honesty, I’d truly have to say that the brands with the least denim background are currently doing things best.

I guess this is because they are not ‘living by the rules’ which is great, because there are no rules, or at least there shouldn’t be.

So if there is a difference between them, let’s say brands that ‘do denim’ I have a couple of favourites at the moment. Ader Error, Eytys, Martine Rose, MSGM, Maison Margiela, Acne Studios & Our Legacy.

To be politically correct, if I have to choose a ‘denim brand’ that started off initially with a focus on denim, I would have to give a very common answer: Levi’s.

Where is your inspiration coming from:

I have been lucky to work with a small group of very creative people at Edwin. My daily inspiration comes from them, working with the graphic team, our mainline designer and all the discussions I have with my creative director Oliver Drewes.

Outside of work, I have also developed a close group of friends from the Basel area, a young outgoing group of people who are into graffiti/subculture, electronic music and fashion. Basically every time I meet them in a bar on Saturday night they surprise and inspire me with the way they style and dress themselves.

Of course, a great thing about my job is being able to travel quite frequently (not at the moment, thanks Covid-19!!) with inspirational trips all over Europe and  even to Edwin factories and HQ in Japan.

niels mulder

What’s your favourite denim item in your closet en why:

It must be a pair of Levi’s 501 that I bought on at a flea market, 80’s production. I really like the wash and the simplicity of them.

niels mulder

What’s your favourite denim fit:

ED-39 Regular Loose fit or the Tyrell pant from Edwin. A 501 will also always be one of my all-time favourites.

niels mulder

niels mulder

What’s your favourite denim city:

Paris for their diverse street style and Tokyo for their shops.

Who’s your favourite denim designer:

Martine Rose. She has been a game-changer over the last few seasons. Her vision for denim and what she does at the moment in terms of shapes and treatments is outstanding. I’m a big fan!

What do you think it’s the best invention in the denim industry:

I am pretty much into the laser techniques. I just think its really cool. Along with our graphics team, we discover new techniques every season.

Who’s your denim hero & why:

Martine Rose and Martin Margiela.

What’s your favourite denim store:

Fully dedicated denim stores are not really my thing, they often look the same. One store that comes to mind straight away is Beaver in Shibuya, their selection of denim is always so refreshing and always surprises me.

Also Beams Men a couple blocks down from there has a nice selection of denim to offer. In Europe, The Broken Arm in Paris, Soto in Berlin and Oallery in Amsterdam are all contenders.

What are your ultimate denim accessories:

Pair of 70’s Chucks. Or a plain t-shirt in any colour.

What’s your favourite inspiration quote:

“High life on a low level”.

Who do you love to see in the next Meet the Person:

Martine Rose.

Read the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Meet the Person #21: Simona Testucci (Peppino Peppino): here.

Meet the Person #22: Silvia Rancani (The Denim Window): here.

Meet the Person #23: Michael Kampe (Creative Director Lee Jeans): here.

Meet the Person #24: Iu Franquesa (Companion Denim): here.

Meet the Person #25: Haman Alimardani (Hamansutra): here.

Meet the Person #26: Kelly Harrington (Designer & Trend Forecaster): here.

Meet the Person #27: Marta Cellini (Designer & Fashion Consultant): here.

Meet the Person #28: Özgür Polat (Product Manager Amsterdenim): here.

Meet the Person #29: Emilie Casiez (Nigel Cabourn Woman Designer): here.

Meet the Person #30: Alessio Berto (Pattern Designer): here.

Meet The Person #31: Andrea Rosso (Creative Director Diesel License, Founder Of MYAR) here.

Meet The Person #32: Barry Emanuel (President Copen United) here.

Meet the Person #33: Simon James Cathcart (Founder at SJC London Ltd) here.

Meet the Person #34: Lex Cawley (Lecturer & Owner Field Denim Workshop) here.

Meet The Person #35: Harold Prophitius (Denim Mined) here.

Meet The Person #36: Ani Wells (Simply Suzette) here.

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.