Meet The Person #31: Andrea Rosso (Creative Director Diesel License, Founder Of MYAR)

Today episode #31 of the topic Meet the Person with Andrea Rosso. This topic, Meet the Person, is about people with passion, an unique story, people in the (denim) industry. In Meet the Person I will give you an insight into their life; who are they, what are they doing, what makes them so special, where are they working on, and so on.

This new episode of Meet the Person is with Andrea Rosso, the creative director license at Diesel, and founder of MYAR. Thanks for sharing your great story Andrea!


Andrea Rosso

  • Name: Andrea Rosso.
  • Living in village & country: Bassano & Milan, Italy.
  • Age: 41 years.
  • Instagram ID: @andrea77rosso and @joinmyar.
  • Number of Instagram followers: 11k.
  • Website: 
  • Daily work: Creative director of Diesel license, and founder of MYAR.

Can you introduce yourself (who are you and what are you doing):

My name is Andrea Rosso. I love to work in a team, especially in a creative field, from apparel to the outcome of a design.

As a creative director of the license office of Diesel, I enjoy the dynamic and ongoing process. I have been very lucky to work on many special projects with special people around the world. I learn every day, from everyone in all different kinds of fields.

I’m proud and passionate about my own little ‘operation’ that I started in 2014. With MYAR, an anagram of ARMY, and also my initials, I customize existing used military garments and give them a second life.

Andrea Rosso wearing a MYAR t-shirt.

How did you enter the military industry:

I have always been passionate about used clothing and the vintage market as they’re very inspiring. All those garments and objects together in one place gives you so much creative energy.

These military garments are fascinated for me because of the colors, shapes, fabrics, and constructions. And of course, the natural patterns called camouflage.

What are you doing at the moment: 

Finding new military garments that I can use to customize for the upcoming production, sourcing in deadstock warehouses by digging and selecting all categories of used military clothing.

Andrea Rosso digging in warehouses to find pieces for upcoming MYAR collections.

Where are you the proudest of so far as it comes to your work:

The fact that I give a second life to something that already exists, but was used in a completely different field. This makes me very happy. Especially when I see them back on the streets.

MYAR pieces by Andrea Rosso.

What’s the biggest military trend(s) right now in your opinion:

Camouflage is an evergreen.

Vintage army jackets with German camouflage.

And what would be the next military trend:

New ways of reinterpreting camouflage and multi-pockets oversized designs.

What’s your favorite military brand(s):

I’m inspired the most by books and military markets, but I also like the creative approach of brands as Undercover and the sustainable living of Patagonia.

Andrea Rosso.

Where is your inspiration coming from:

As I said, military markets, but flea markets in general. Next to that, vintage books and magazines, at street and art museums, music and nature.

Vintage army jackets for the upcoming MYAR collection.

What’s your favorite military item in your closet en why:

One of the parkas I have in dessert pink camouflage is my favorite, but I have so many military garments in my wardrobe that I like.

What’s your favorite military fit:

Cargos pants, but with a narrow carrot fit.

What’s your favorite military city:

Tokyo in Japan.

Who’s your favorite military designer:

I like the DPM (Disruptive Pattern Material) book of Maharishi. This is a camouflage bible that everyone should have. Hardy did a great job!

DPM (Disruptive Pattern Material) : An Encyclopaedia of Camouflage: Nature, Military and Culture.

What do you think it’s the best invention in the military industry:

For sure all the adjustments that have been invented to be functional when using the garment in every condition in nature. From multiple pockets, to length adjuster, to Aviator jackets, and so many others.

Who’s your military hero & why:

I’m not a big follower of military heroes, but I do love all the designers that have been designing military vehicles, boats, and airplanes.

What’s your favorite (denim) store:

For sure the military warehouses in the middle of nowhere, but I used to love Sabre Sales in Portsmouth in the UK too. Unfortunately, it closed their doors!

MYAR pieces by Andrea Rosso.

What are your ultimate (denim) accessories:

Definitively the elastic gaiters I always wear!

What’s your favorite inspiration quote:

A modern view of the past!

Andrea Rosso.

Who do you love to see in the next Meet the Person:

Nick from Sabre Sales.

Watch the 3 video’s here below: Andrea Rosso talks about how he started MYAR, his vision, and so on.

Read the previous episodes of Meet the Person;

Meet the Person #1: Amy Leverton (Denim Dudes): here.

Meet the Person #2: Jacques Grosz (Kiliwatch store Paris): here.

Meet the Person #3: Guido Biondi (Roy Roger’s): here.

Meet the Person #4: Gerold Brenner (Designer, Trendforecaster): here.

Meet the Person #5: Leon Blok (Designer, tailor maker): here.

Meet the Person #6: Guido Kerssens (AMFI Amsterdam): here.

Meet the Person #7: James Veenhoff (Denim City, Jean School, Fronteer): here

Meet the Person #8: Moritz Fuchs (New Heritage Festival): here

Meet the Person #9: Christine Rucci (Godmother NYC): here

Meet the Person #10: Sean Gormley (Creative Director Wrangler E.M.E.A.): here.

Meet the Person #11: Piero Turk (Denim Designer): here.

Meet the Person #12: Peter Kats (Vice President Lee Jeans E.M.E.A.): here.

Meet the Person #13: Han Ates (founder of Blackhorse Lane Ateliers): here.

Meet the Person #14: Ben Viapiana (Bespoke Denim Tailor): here.

Meet the Person #15: Tony Tonnaer (founder Kings of Indigo): here.

Meet the Person #16: Maggy Tuijp (Denim Development at DENHAM the Jeanmaker): here.

Meet the Person #17: Nick Williams (Graphic Designer): here.

Meet the Person #18: Koen Tossijn: here.

Meet the Person #19: Sinem Celik (Denim Consultant): here.

Meet the Person #20: Stefano Angelico (Braves And Company): here.

Meet the Person #21: Simona Testucci (Peppino Peppino): here.

Meet the Person #22: Silvia Rancani (The Denim Window): here.

Meet the Person #23: Michael Kampe (Creative Director Lee Jeans): here.

Meet the Person #24: Iu Franquesa (Companion Denim): here.

Meet the Person #25: Haman Alimardani (Hamansutra): here.

Meet the Person #26: Kelly Harrington (Designer & Trend Forecaster): here.

Meet the Person #27: Marta Cellini (Designer & Fashion Consultant): here.

Meet the Person #28: Özgür Polat (Product Manager Amsterdenim): here.

Meet the Person #29: Emilie Casiez (Nigel Cabourn Woman Designer): here.

Meet the Person #30: Alessio Berto (Pattern Designer): here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.