Every year there’s a great denim event in Milan called ‘Denim Boulevard’. This 3-days event shows you the best denim brands, denim expo’s, denim activities, music and drinks. Check below the recap movie to get in the mood for the 2017 edition. Enjoy!

See pics of the previous event here.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.