Sometimes you dig into an archive from a brand or designer and you are really surprised what someone did in the past. You can’t believe that the same person did so much great projects. I always have this with Boy Bastiaens from Maastricht (NL). He is such a talent in creating the best products and brand identities. I would like to share my personal Boy Bastiaens hightlights with you. If you don’t know this craftsman, shame on you and check his website.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Influencer 2020' by Rivet 50.