myar andrea rosso

MYAR Collaboration With Tonello

The MYAR brand by Andrea Rosso is all about giving vintage garments a second life. It’s taking a stand against overconsumption and upcycles them so they’re ready for new adventures. With the new collaboration, he joins forces with the Italian Tonello company.

myar tonello

At Your Service

MYAR is developing a new disruptive strategy aimed at fully expressing its sustainable approach to fashion and engaging in a deeper creative exchange with both its wholesale clients and final consumers. A line of up-cycled military garments revisited through a sartorial sensibility combined with functional constructions, MYAR is now launching ‘At Your Service’ a forward-thinking program that puts the focus on personalization, customization, and co-creation.

With the collaboration, they’re expanding the possibilities of customizing garments with new processes including natural dying using mineral pigments and organic raw materials, innovative laser, and ozone technology.

myar tonello

myar tonello

myar tonello

myar tonello

About Tonello

Tonello is the global leader of garment finishing technologies that, since 1981, has been contributing to the success that made in Italy has enjoyed all over the world. Thanks to its cutting-edge machines and its one-of-a-kind service, it acts side by side with its customers creating a link between the stylists and the companies working, dyeing, and finishing the garments. With more than 8,500 machines sold worldwide, Tonello is considered the reference point for the garment finishing industry.

myar tonello

myar tonello

myar tonello

myar tonello

Pitti Immagine Uomo

This special MYAR X Tonello capsule collection is on display during the Pitti Immagine Uomo trade show in Firenze, Fortezza Dal Basso right now. So, if you’re there, go check out to see it in real life!

myar tonello

myar tonello

myar tonello

myar tonello

myar tonello

www.myar.it

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.