MYAR Collaboration With Tonello
The MYAR brand by Andrea Rosso is all about giving vintage garments a second life. It’s taking a stand against overconsumption and upcycles them so they’re ready for new adventures. With the new collaboration, he joins forces with the Italian Tonello company.
At Your Service
MYAR is developing a new disruptive strategy aimed at fully expressing its sustainable approach to fashion and engaging in a deeper creative exchange with both its wholesale clients and final consumers. A line of up-cycled military garments revisited through a sartorial sensibility combined with functional constructions, MYAR is now launching ‘At Your Service’ a forward-thinking program that puts the focus on personalization, customization, and co-creation.
With the collaboration, they’re expanding the possibilities of customizing garments with new processes including natural dying using mineral pigments and organic raw materials, innovative laser, and ozone technology.
Tonello is the global leader of garment finishing technologies that, since 1981, has been contributing to the success that made in Italy has enjoyed all over the world. Thanks to its cutting-edge machines and its one-of-a-kind service, it acts side by side with its customers creating a link between the stylists and the companies working, dyeing, and finishing the garments. With more than 8,500 machines sold worldwide, Tonello is considered the reference point for the garment finishing industry.
Pitti Immagine Uomo
This special MYAR X Tonello capsule collection is on display during the Pitti Immagine Uomo trade show in Firenze, Fortezza Dal Basso right now. So, if you’re there, go check out to see it in real life!