naked and famous

Releasing This Friday

Naked & Famous is releasing this upcoming Friday there new made in Japan jeans. The MIJ8 jeans is very special as the indigo yarns are dyed by hand in the Tokushima Prefecture of Japan. They used the so-called ‘hank dyeing’ technique. Only a very few people are trained in this authentic technique, but it is such an important part of Japanese culture that the Japanese government has decreed Tokushima Prefecture an ‘intangible culture treasure’.

naked and famous

naked and famous

The Natural Indigo

Most natural indigo comes from Indian Indigofera plants, but the traditional hank dye method requires natural Japanese Indigofera. To make the dye, the leaves from the Japanese Indigofera plant are cultivated and fermented. It takes about a full year to make a batch of natural Japanese indigo dye, making the MIJ8 very rare.

naked and famous

naked and famous

Fabric Detail

One of the main features of this special natural indigo dyed fabric is the big slub yarns and low-tension weaving. It gives the MIJ8 a streaky appearance with wild depth and texture. The denim is unsanforized to maintain all of the natural irregularities of the fabric, but each MIJ8 garment is preshrunk using a tempi treatment. The 16oz pink selvedge fabric weighs in on the heavier end of a midweight fabric.

naked and famous

naked and famous

naked and famous

More Details Of The Jeans

Next to the special denim fabric of the jeans, it features many more other special details as iron buttons, The iron buttons, copper rivets, an embroidered Japanese maple leaf on the back pocket, and a shell cordovan leather patch which is embossed.

naked and famous

naked and famous

naked and famous

Limited-Edition

Due to the labor-intensive process of the natural indigo fabric, this Naked & Famous jeans is made in an extremely limited with only 95 pairs only. Each pair comes in a Canada made wooden celebration box.

naked and famous

naked and famous

naked and famous

Video

The founder of the brand, Brandon Svarc, is sharing the total story of the jeans, and highlighting all the specials too in the video here below.

www.nakedandfamousdenim.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.