Future-Fit Sustainable Denim Development
Naveena Denim Mills partners with The Lycra Company, J Cameron Studio, and Chantugue on an exciting new collection called ‘New (Re)Solutions’. This collaborative collection explores new solutions to design future-fit sustainable denim crafted by Naveena Denim Mills using the latest Lycra innovations, designed by Jac Cameron, and sustainably finished by Chantuque, the first pure sustainable laundry in Turkey.
The Collaborating Companies
As long-term innovation partners, Naveena Denim Mills and The Lycra Company showcased their latest collaboration in a capsule collection at the denim fabric trade show Kingpins in New York this month. The new ‘New (Re)Solutions’ collection includes several denim fabrics crafted by Naveena Denim Mills using the latest Lycra technologies to provide all-day comfort, long-lasting fit, and durable and sustainable stretch fabrics with excellent shape retention for the consumer.
The collection is designed by Jac Cameron, creative consultant and co-founder of AYR, and developed by Chantuque, the first pure sustainable laundry of Turkey and a participant of the Ellen McArthur Foundation.
The ‘New (Re)Solutions’ Collection
The new ‘New (Re)Solutions’ by Naveena Denim Mills includes several different and innovative denim fabrics, such as;
SCOPIC line includes Naveena’s Wraptech 2.0 tri-core technology which offers perfect recovery and growth values. Fabrics have a soft touch and easy stretch capability to amplify wear comfort. They have wider width and great performance.
SELF-FIT fabrics offer a unique one-size-fits-more technology, adaptable to any silhouette and allowing for a wider fit window. Tri-core technology fabrics combine the quality stretch of Lycra fiber with the exceptional recovery and low shrinkage of Lycra T400® fiber. The result is a comfortable stretch garment that doesn’t constrict.
DUALISTIC fabrics use Lycra Dual Comfort Technology combining easy stretch and cooling characteristics, with an authentic denim look and feel. Breathable, soft hand feels durable, low growth and shrinkage.
DURAMAX fabrics, created with Lycra lastingFIT 2.0 technology, address one of the main concerns of both consumers and brands alike: durability. The concept behind Duramax fabrics is strength with comfort. Made from a blend of cotton and Lycra T400® fiber to provide the performance you can count on.
COOLWASTE fabrics provide the cooling solution that consumers and the planet desire, using Coolmax EcoMade fiber made from 100% textile waste. This performance fiber helps keep the wearer cool and dry and is durable while also helping to reduce the environmental impact.
Ms. Aydan Tuzun, Executive Director Of Sales and Marketing At Naveena Denim Mills:
“This collection has been the fruit of a co-creation process between partners to inspire the denim community to continuously and collectively look for solutions and to commit to new resolutions. We are starting the new year with an inspiring call to action to design with a circular mindset. The garments in the collection offer the best in terms of fabrics, fiber technology, design, and sustainable finishing.”
Ebru Ozaydin, Strategic Marketing Director – Denim, Wovens And RTW At The LYCRA Company:
“New Resolutions Collection is a perfect representation of collaboration across the value chain from a responsible design approach to sustainable washing with a collective enthusiasm. The connotation of “Re(Solution)” is not just about identifying a new era in the denim creation process but also making the consumer part of it. Each innovative concept designed with the newest Lycra fiber and fabric technologies aims to understand the changing and evolving needs of today’s consumer.”
Jac Cameron, Creative Consultant And Co-Founder Af AYR:
“In the true spirit of creative collaboration, the New (Re)solutions collection combines Naveena, Lycra and Chatuque’s momentum for unwavering commitment to innovation.
The meticulous approach to conscious and sustainable product creation is at the heart of this collaboration with critical attention being paid to brand needs, consumer patterns and the industries forward momentum towards sustainable development.
The design paid close attention to the characteristics and constructions of the fabrics to really celebrate the methodologies that underpin the collaborations intentions and maximize the fabrics capabilities. This collection represents a best-in-class approach to sustainability and to amplify a positive impact across the value chain all the way to reaching the consumers hands.”
All images are provided by Naveena Denim Mills.
Semih Erinc, Co-Founder Of Chantuque:
“This collection is a true reflection of how the industry is moving forward towards a more sustainable future. New (Re)Solutions is about bringing together the best in design, fiber, fabric, and washing technologies to create pieces that are not only innovative but inspiring. The importance of creative collaborations across the supply chain to identify consumer needs and solutions, with circularity at its core, is key to next generation of denim.”
