Naveena Announced A Significant Milestone

The Naveena denim mill announced a significant milestone in it’s journey towards a more sustainable and responsible future with a comprehensive strategy and a roadmap: BLUEPRINT 2030. It showcases Naveena’s unwavering commitment to making a positive impact while pushing the boundaries of sustainable innovation.

With the establishment of a centralized sustainability department in Karachi, Naveena Denim Mills has made substantial progress in organizing their sustainability initiatives, underscoring their dedication to fostering a more environmentally-conscious world.


Naveena’s Director About The Announcement

Ms. Anam Tata, Director, at Naveena Group, said “At Naveena, we’re not just making denim; we’re shaping a sustainable future. Over the past years, we’ve seen incredible progress in our sustainability efforts. And today, we are very pleased to announce that we have recently established a centralized sustainability department to better streamline our efforts and embrace sustainability as an intrinsic part of our strategy”.

Ms. Anam’s words resonate with a larger vision—a vision where sustainability isn’t just a goal but a way of life. She explained “We see sustainability efforts as part of an interconnected system, where our actions help address ecological harmony, equitable progress and transparent innovation.  These actions impact and reinforce one another to create change that is good for all, and they are the pillars of our new sustainability strategy: BLUEPRINT 2030.

Underlining the importance of co-creation and partnerships, she extended her gratitude to both internal and external stakeholders, emphasizing that collaboration is paramount for achieving sustainability in business. “Together,” she affirmed, “we will make a significant impact on the industry and forge a more sustainable future.


About BLUEPRINT 2030​


In an age marked by transformative change, Naveena Denim Mills proudly unveils BLUEPRINT 2030, a visionary strategy that sets the course for a more sustainable and equitable world. This is more than just a corporate commitment; it’s a pledge to lead, inspire change, and create a world where sustainability isn’t just a buzzword but a guiding principle.

Inspired by nature and giving back to nature, Naveena is committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future.

Aligned with the United Nations Sustainable Development Goals (UNSDGs) and globally recognized frameworks, Naveena seamlessly integrates sustainability principles into its daily operations.

The Pillars Of BLUEPRINT 2030


  • Circularity
  • Traceability & Transparency
  • Climate Resiliency
  • Sustainable sourcing
  • Responsible production
  • Green buildings and workspaces


  • Strengthening communities
  • Inclusive workplace culture
  • Transparent & accountable governance


  • Sustainable design
  • ​Product quality
  • Co-creation and collaborations


All images in the article are provided by Naveena.

Showcasing The New Collection At Kingpins In Amsterdam

Naveena showcases a holistic collection of innovative technologies at denim tradeshow Kingpins Show in Amsterdam on October 18 and 19, 2023.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.