Naveena Denim Mills New Collection Starring Furry Friends

Naveena Denim Mills presents its new collection in a short video where the main actors are their furry friends, cats and dogs. In full Naveena denim accessories, they represent one by one different characteristics of different fabrics in the collection.

Ms. Aydan Tuzun, Head of Global Sales and Marketing About The Collection

“We came up with this idea, because we wanted to draw attention to the fact that animals play an essential role in maintaining a sustainable environment. They are both actors but also unfortunately subjects to human activity. Looking at the world from their eyes gives another perspective for our industry. They are also amazing actors who showcase our products to perfection. Last but not least, we are all animal lovers here at Naveena. So, it was a real pleasure to make this idea a reality.”

Joining Forces With Ayesha Chundrigar Foundation (ACF)

Naveena Denim, recently joined hands with the Ayesha Chundrigar Foundation (ACF) in a transformative campaign – EmPAWerment. ACF is a non-profit organization based in Karachi, popularly known as ACF Animal Rescue, and home to the first-of-its-kind animal shelter in Pakistan.

The campaign emphasizes the powerful connection between kindness to animals and building a more compassionate world.

“In a recent enlightening session with ACF, we delved deep into how animal welfare is intricately linked to human well-being. Teaching kindness to our young generation paves the way for a brighter, more compassionate and sustainable future for all beings. As our furry friend Oliver says in our video, we need to take the time to observe the world’s wonders, and protect our delicate planet not only today, but every day of the year”, said Ms. Tuzun.


  • All day comfort and fit
  • Lasting performance
  •  Unique hand feel

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  • Lightness & Easiness
  • Good drapability
  • Comfort

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Naveena’s high technology to create high quality stretch fabrics to achieve multi- fiber properties of strength, elasticity and comfort.

  • All day comfort and fit
  • Lasting performance
  • Unique hand feel

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Inspired by retro denim heritage and remixing it to modern day living, RETROTECH provides wear comfort without sacrificing vintage authentic look.

  • Vintage appearance
  • Maximum comfort
  • No stiffness

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Authentic and marble look with a super soft touch thanks to TENCEL™ fibers.

  • Vintage character
  • Super soft
  • Maximum comfort

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Different color combinations and versatile fabrics. Great contrasts in different washes.

  • Great contrasts in different washes
  • Special color combinations

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Fabrics with smart linen fiber, created by post industrial waste.

  • GRS certified
  • Breathable
  • Moisture wicking

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All images provided by Naveena Denim Mills.

Showcasing The New Collection At Kingpins In Amsterdam

The mill showcases a holistic collection of innovative technologies at denim tradeshow Kingpins Show in Amsterdam on October 18 and 19, 2023. The fabrics are presented by dogs and cats.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.