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The Future Cellulosic Collection

Naveena Denim Mills worked together with industry finest TENCEL, Endrime®, and Officina +39 for their Future Cellulosic Collection. This collaborative collection explores ways to design modern, forward-thinking denim garments and the very best sustainable denim crafted by Naveena Denim Mills using the best TENCELLyocell advancements.

All the garments for this special collection are designed by Endrime® studio in West Sussex in the UK. They’re all sustainably finished by the experts at Officina+39 in Italy.

naveena denim mill

naveena denim mill

All The Garments Are Completely Recyclable

This Future Cellulosic collection has been a call to action and a starting point to inspire the denim community to try to design with a circular mindset, using sustainable garment finishing. Special attention has been made with removable buttons and circle bar tacks, so these garments can completely be recycled at end of use. An extra detail that makes this collaboration extra strong.

naveena denim mill

naveena denim mill

naveena denim mill

naveena denim mill

Tricia Carey, Director of Global Business Development Lenzing Fibers Inc. About Future Cellulosic

“We are no longer designing for the next season. Considering future generations we are building products that have a low impact on the environment and people, as well as to last beyond a season. The foundation is fibers from nature, like Tencel™ Lyocell and Modal bringing softness and strength to traditional denim looks. Considering the planet, Tencel™ fibers are derived from certified and controlled wood sources. The future belongs to us now, Future Cellulosic.”

Andrea Venier, CEO of Officina+39 About This Collaboration

“This collaboration is a concrete example of how designers can create real low-impact denim. The next big thing in design is dreaming to use the latest and best sustainable products, materials, and technologies available in the market. Low-impact denim must first be imagined in the designer’s mind. Sustainability is no longer added as one of the ingredients of the process, but it is the essence of the final product. The result is an amazing low-impact denim with authentic character.”

naveena denim mill

naveena denim mill

naveena denim mill

Mohsin Sajid, Owner, Creative Director of Endrime® About Future Cellulosic

“It was an honor to design this collection. Naveena Denim Mills are one of the most forward-thinking denim mills, I love receiving R+D fabrics from them and exploring ways I can use them, and even more excited as every fabric in the collection is using Tencel™ as a superb starting point.”

naveena denim mill

naveena denim mill

Aydan Tuzun, Executive Director of Sales and Marketing Naveena Denim Mills

“Circularity is the final frontier in the denim industry. To achieve this frontier, R&D is of utmost importance for sure. That’s what we strive to do every day at Naveena. But we believe that focusing on collaboration is also of utmost importance. Designing a circular economy requires a shared vision and actions to support it. The outcome of this collaboration is not just only amazing denim with authenticity but also an invitation to all to close the loop together.”

All pictures made by Sadia Rafique.

www.naveenadenimmills.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.