Denham Jeans opened this weekend their new concept store in the famous Nine Streets in Amsterdam. The interior is amazing! The shop has a special function, this is how Denham describes the concept of their new shop;

The new location will be used to showcase key categories within Denham’s overall collection allowing the brand to spotlight product groups and design initiatives which have not had the benefit of a dedicated platform so close to the brand’s birthplace.

The showcase will feature a regular rotation of focused product presentations expressing the most exciting elements of each seasonal collection – from premium concepts in traditional 5-pocket denim and head-to-toe indigo ranges to innovative programs in outerwear – as well as leather developments, accessory groups and seasonal design collaborations.

Sounds very cool! Congrats Jason Denham and crew with the birth of this new shop! Will drop by very soon for a coffee.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.