Prestel Publisher is coming with a new denim book: Denim Style made by potographer Horst A. Friedrichs. The theme of the book is the contemporary denim style. Horst A. Friedrichs has scoured the streets of London looking for the most interesting and exciting examples of denim fashion. This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use. The book is coming by the end of this month. Looking forward to it!

Denim Style book jeans 2014 prestel publisher Horst A. Friedrichs long john blog icons coffee table book blue rigid selvage authentic inspiration april new uk london denim scene street photography shuttle loom  (2)

Denim Style book jeans 2014 prestel publisher Horst A. Friedrichs long john blog icons coffee table book blue rigid selvage authentic inspiration april new uk london denim scene street photography shuttle l

Check the short promo documentary for the book;

www.horstfriedrichs.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.