blue blanket longjohn

New Jeans Style

This upcoming September the Italian denim brand Blue Blanket will release a must-have pair of jeans. Again, the brand succeeded to bring the craftsmanship from Italy, American, and Japan together in one pair. The P100 style will be a very important key style within the Blue Blanket collection.

blue blanket

blue blanket

Never Without

The P100 jeans style is based on a 1950s model, an anti-fit pair of jeans that is very comfortable to wear for each day. It will be a pair that will be hard to put off your legs, a true classic. Or, as Blue Blanket says in their pay-off, ‘Never Without’.

blue blanket

blue blanketblue blanket

blue blanket

Details Of The Jeans

Another reference to the fifties is the belt height, it’s lower than common pairs as it measures 3.8 cm instead of 4.2 cm. The bottom is stitched with an old-school chain stitch, so you can expect that cool roping effect with wear.

The jeans is stitched with two tones of thread, lemon, and tobacco. It features a laurel leaf top-button and copper rivets. The back pockets are hand pinched for that authentic detail and reinforcement.

One of the characteristics of this jeans is in the back label as it isn’t made in leather but Jacron. Jacron is a unique paper material with a leather‑like look.

blue blanket

blue blanket

Redline Japanese Selvedge

The Blue Blanket P100 jeans is made with a 13oz right-hand unwashed Japanese selvedge fabric with a redline ID. The selvedge is tightly sewn, which is also a classic detail.

blue blanket

blue blanket

blue blanket

Availability

As said, this new developed jeans style will be available from September at selected retailers. And, later, it will also be on sale at Blue Blanket’s webshop.

blue blanket

blue blanket

www.blueblanketjeans.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.