Comfortable Pairs Of Jeans Styles
The Dutch menswear brand No Excess launched their new ‘Denim at every moment’ campaign to highlight their fresh denim collection. With this Spring Summer 2022 collection, they serve men with comfortable pairs of jeans styles made with stretch qualities in several washes that can be worn on every occasion.
Denim As A Strong Family Member
Since 1988, No Excess is coming each season with everything men needs in their wardrobe. While the collections were first focused on tops such as t-shirts, sweats, jackets, knitwear, and polos they have a strong denim collection as well. Adding denim to the collection was a logical step, as it is the cornerstone of each outfit, right! Next to that, you can’t go wrong with denim.
Denim For Every Occasion
The core idea of the new No Excess denim collection was to create jeans for every moment in life. Whether you are standing along the sports field, going out for an exciting evening with friends, or going shopping with your family on the weekends. No Excess got you denim-covered.
Just like the rest of the collection, the jeans are also made with no compromise on style. Expect classic five-pocket jeans styles, but with a new and typically No Excess twist. And, they can be mixed with all the styles from their Casual, Sport, and Chic collections as well.
The Celebration Denim Campaign Video
To celebrate the new No Excess denim collection they produced a creative video. The main character in the video walks through five different situations wearing the same jeans. With this concept, they want to make clear that the same jeans can be worn in every situation.
The video kicks off seeing the main character as a model on a photo shoot set, then going to a workshop, while in the next shot he walks into a pub for a cold beer, but also enjoying a football game, and the video ends where he’s relaxing on the couch with his family. These different situations show exactly where the No Excess jeans are made for, wearing them day in and day out, in each and every moment in life.
Watch the inspiring and creative No Excess campaign video ‘Denim at every moment’ here;