no excess

The Collaboration With Gregory Sedoc

For the new Fall Winter 2022 collection, the No Excess brand teamed up with Dutch hurdles athlete Gregory Sedoc. Gregory joined three times the Olympic Games and set the Dutch record in the 60-meter hurdles indoors in 2009. A true sportsman with great victories to his name.

Next to this collaboration, No Excess also started with their ‘Spieren Voor Spieren(Muscles for Muscles) campaign by donating 1% of their denim collection turnover to this charity.

no excess gregory sedoc

no excess gregory sedoc

no excess gregory sedoc

The Spieren Voor Spieren Foundation

It’s no secret No Excess is a huge sports enthusiast. Therefore they worked this season with the Dutch charity ‘Spieren Voor Spieren’ to help people that are suffering from muscle diseases. Only in The Netherlands, around 200,000 people are battling this disease. The ‘Spieren Voor Spieren‘ foundation is fully committed to defeating all children’s muscle diseases, so they help them to be a child again and play like children like their age.

no excess gregory sedoc

no excess gregory sedoc

no excess gregory sedoc

Denim At Every Moment

For the new campaign, No Excess photographed Gregory Sedoc on different locations during the day to showcase the new Fall Winter ‘22 collection. This as an extension of the brand’s philosophy as their denims are designed to move with you wherever you go, and whatever you decide to do. It’s even rooted in their slogan: ‘No Excess, denim at every moment’.

Nowadays, Gregory Sedoc is multitasking his talent skills by hosting sports tv programs, but also working as a policeman. On top of this, he’s a motival speaker too. An all-round person that fits perfectly with the No Excess brand.

no excess gregory sedoc

no excess gregory sedoc

no excess gregory sedoc

no excess gregory sedoc

https://no-excess.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.