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Nudie Jeans Amsterdam – Retail Experience

Nudie Jeans opened their doors last year October at the Nine Streets district in Amsterdam. The Nine Streets (Dutch: 9 Straatjes) are nine little streets in the centre of the Kapital of The Netherlands. The Nine Streets are known of their unique and inspiring retail stores, nice restaurants, coffee bars, outstanding bookshops, hairdressers and so on. This is the place where the locals would like to shop to explore the best. The Nine Streets are located near the famous Herengracht, Keizersgracht and Prinsengracht.

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

The Nudie Jeans store is a full denim retail experience on 185 square meters. All together under one roof they have a denim store, repair station and showroom. The denim store is seperated in different stages to show their unique retail concept. Key in the store is their heritage, the dry denim section, the bases of the Swedisch denim company where it all started with in 2001. Next to this they have a section where you can shop the entire Nudie Jeans collection; tops, other pants as jeans and accessories.

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

The Nudie Jeans Repair Station

The core of the Nudie Jeans brand is their sustainability approach. The Nudie Jeans collection is made of organic cotton. They work with Fairtrade certified cotton, so farmers receive a minimum price when selling their crop. They’re also very transparant as it comes to production. On their website you can check where an item is made from, but also where it’s made and in which factory. You can even see pictures of the factory and get some information as how many employees there’re working, the specialty of the factory and the location adress.

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

Also in the Nudie Jeans Amsterdam store you will see these sustainable elements as they have a Repair Station. In the Repair Station they offer free repairs on your Nudie Jeans to extent the lifetime of your beloved pair of jeans. The Repair Station is a perfect way to upcycle your jeans. In the store is also a corner where they sell worn and repaired pairs of Nudie Jeans. So you can get your hands on a special unique and worn piece of Nudie. Talking about limited editions…In 2015 they sold already more than 25.000 pairs of re-used, recycled Nudie’s.

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

Nudie’s Recycled Products

Nudie Jeans also recycle your jeans in new innovative products. Over the years Nudie Jeans has launched a number of recycled products and projects. It took off in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

The Nudie Jeans Showroom

The last part in the Nudie Jeans store in Amsterdam is their showroom. From this showroom they sell their latest collections to retailers in the Benelux. For the retailers this is the perfect environment to see and get in touch with the brand and to hear about their philosophy and strategy.

The Nudie Jeans store in Amsterdam gives a total Nudie Jeans experience and shows the world of Nudie. Go check it out in the cozy Nine Streets in Amsterdam.

Nudie Jeans
Hartenstraat 2
1016 CB, Amsterdam
The Netherlands

nudie jeans amsterdam longjohn

nudie jeans amsterdam longjohn

www.nudiejeans.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.