nudie jeans

Nudie Jeans Book: Start Your Own F*cking Brand

In 2001, Maria Erixon started a new denim revolution with their Nudie jeans brand. The brand started with unwashed pairs of jeans only, and soon expanded with washes, and a tops collection too. Nowadays the Swedish brand is available worldwide through selected retailers, and via their own Nudie brand stores too. See more of their Amsterdam based store here.

The Nudie Denim Story

You can now read the entire inspiring denim story of Nudie in their new book: Start Your Own F*cking Brand. The book is written by founder of the brand Maria Erixon. She writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.⁠

“At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria in the book.⁠

Start Your Own F*cking Brand by Nudie is now published as a hardback in English and Swedish.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.