nudie jeans

Nudie Jeans’ Sustainable Denim Approach

It’s not a secret that the Swedish denim brand Nudie Jeans is on a sustainable mission since they started back in 2001. They’re recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, they’re at the fore-edge and have taken a prominent role in the industry’s work for a more sustainable existence.

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The Yearly Sustainable Report

Each year they publish a summary of their efforts in a report. This report contains more details about how they work with materials, production, and products as well as Nudie Jeans as a workplace. It also contains their challenges and goals for the future. Their sustainability report for 2022 reflects the activities performed at the Head Office in Gothenburg’s own retail stores and subsidiaries but also includes the impact they create through their production suppliers in Italy, Portugal, Tunisia, Türkiye, Poland, Lithuania, Sweden, and India.

nudie jeans

The Highlights Of Nudie’s Report

Below are the main achievements highlights of 2022, but good to start to name the 65,386 pairs of jeans that Nudie Jeans repaired in just one year. In total, they collected 20,772 jeans and sold 3,984 are reused.

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  • CO2 and water mapping

Nudie mapped all our emissions and water data from their full supply chain in accordance with the Greenhouse Gas Protocol for the fourth year in a row. They have also offset their business’ full emissions through the UN Carbon Offset Platform.

  • Highest level of transparency

Nudie reached a new level of product transparency, showing all tiers of the supply chain, including CO2 emission and water use.

  • Climate Action Roadmap

They created the first draft of our Climate Action Roadmap that will lead their way forward to reach our climate targets set in line with Science Based Targets and the Paris Agreement’s 1,5° degree pathway.

  • FWF Leaders

Nudie were ranked as FWF leaders, for the ninth year in a row.

  • Reverse supply chain

In 2022, they increased their capacity for Repairs and Reuse, by partnering up with the Scottish textile circularity expert ACS Clothing.

  • Create material change

They were placed in the leading category in the Textile Exchange Material Change Index for the fourth year in a row.

  • Certified only

When Nudie use virgin cotton, they are proud to say that they only work with certified organic cotton. 2022 was the sixth full year in which they used only certified organic cotton for all their cotton products.

  • 95,6% Organic, certified or recycled fibers

Of all fibers they used in 2022, 95,6% were fiber they define as sustainable according to the Nudie Jeans Sustainable Material Tool.

  • HIGG Brand and Retail Module score (2021)

In 2022, Nudie went through the verification process of Higg Brand and Retail Module with the scores:

Total Environmental: 71,4%
Total Social: 70,2%

You can read Nudie’s full sustainable report with 112 pages here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.