Nudie Jeans presents Everblack jeans

Swedish denim brand Nudie Jeans just launched Everblack jeans. Everblack jeans is made of denim fabric that doesn’t fade. Normally when you dye a fabric, the pigment cannot completely be fixated onto the yarn and fibers. You will end up with excess dye that remains unfixed on the surface. Eventually it will tear off as you wear and wash your garment.

In the Nudie Jeans Everblack case, the method and type of dyestuff differs from the standard formula. It provides a stronger fixation resulting in great color fastness properties. It also minimizes excess dye and stabilizes the little that remains. This means the Nudie Jeans Everblack jeans will keep its pitch black tone for 40 (or more) home washings.

The Nudie Jeans Everblack jeans is available in two different fits: Dude Dan (regular fit) and Lean Dean (tight fit). Both fits are made in Tunisia from 99% cotton/ 1% elastane.  

www.nudiejeans.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.