In 1934 Levi’s Jeans introduced their first denim line for ladies. It was the 701 also called Lady Levi’s. The jeans was made out of selvage fabric but with white and pink thread instead of white and red. This new line was very revolutionary for the denim industry. Below some old Levi’s advertising with a focus on their Lady Levi’s.
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.
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