In 1934 Levi’s Jeans introduced their first denim line for ladies. It was the 701 also called Lady Levi’s. The jeans was made out of selvage fabric but with white and pink thread instead of white and red. This new line was very revolutionary for the denim industry. Below some old Levi’s advertising with a focus on their Lady Levi’s.

lady levis levi's jeans advertising long john blog jeans denim usa vintage  (4)

lady levis levi's jeans advertising long john blog jeans denim usa vintage  (2)

lady levis levi's jeans advertising long john blog jeans denim usa vintage  (3)

lady levis levi's jeans advertising long john blog jeans denim usa vintage  (1)

www.levis.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.