Giant pandas Ri Ri and Shin Shin are the inspiration for a limited-edition collaboration between Japanese lifestyle brand Onitsuka Tiger and Tokyo‘s famed Mita Sneakers store. The bamboo-eating carnivores, whose names emphasis vitality and innocence, are national icons in Japan. Originating from China, giant pandas are symbols of peace revered for their spiritual qualities and ability to ward off evil spirits. Their black and white fur is believed to represent harmony between two opposing Yin and Yang forces.

Onitsuka Tiger was established in Japan in 1949 and has since created footwear and clothing inspired by Japanese values of craftsmanship and attention to detail. The shoe is made in a limited run and only available in some selected stores. Great concept to link an authentic brand to a national Japanese icon!

www.onitsukatiger.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.