Only two months after the succesful opening of the first Dutch Jeans Intelligence Studio by Jack & Jones in Tilburg it’s time for the 2nd store opening. The 2nd Jeans Intelligence Studio is open their doors in denim capital Amsterdam. Amsterdam is the place to be as it comes to denim. The Jeans Intelligence Studio concept is launched so all the denim lovers can discover the roots of Jack & Jones. The kick-off of the Jeans Intelligence Studio stores was last October in Salzburg – Austria and the 2nd one in Tilburg – NL.

Jeans Intelligence is the backbone of the brand Jack & Jones. All the jeans are designed and manufactured with respect for craftsmanship and traditions within the denim industry and have an innovative edge by using state-of-the-art technologies. “At Jeans Intelligence we see denim as a lifestyle” told by Ciaran Kelly, Brand Sales Manager. “Our experience in jeans development is immense growth in recent years, so we are now in terms of sales numbers of the biggest jeans brand for men in Europe.” “With the new Studio concept in Amsterdam, we want to inspire denim lovers in a unique environment, in which we go for denim from head to toe, with full denim outfits. Of course, we also remain true to our promise to consumers to provide high quality at good prices,” explains Ciaran Kelly.

The core of the Jeans Intelligence Studio concept is the huge collection of jeans. The Studio in Amsterdam has a special jeans bar and jeans wall that gives a clear overview of all the available styles and fits. A central element of the Amsterdam store is the jeans collection of luxury denim brand Royal Denim Division; RDD. The RDD collection consists exclusive Japanese and Italian selvedge jeans; both raw and washed out, covered in the best laundries.

To make the authentic denim collection Jeans Intelligence Studio complete the jeans range is supplemented by a selection of clothing, accessories and footwear by and Jack & Jones and Jack & Jones Vintage.

To celebrate the opening of the new Studio in Amsterdam there is a special Italian-made, limited edition selvedge jeans produced. In total there are only 200 pieces of this jeans, each with it’s own number. This limited edition jeans are only available at Jeans Intelligence Studio Amsterdam, Tilburg and Salzburg.

The 1st Jeans Intelligence Studio in Salzburg – Austria

The 2nd Jeans Intelligence Studio in Tilburg – NL

The Jeans Intelligence Studio Tilburg after movie

Come and check out the new Jack & Jones Jeans Intelligence Studio store in Amsterdam! Open from Thursday the 16th of March.

Address of the store:

Jeans Intelligence Studio
Nieuwendijk 122

Follow the Amsterdam store opening on Social Media: @jeansintelligence_amsterdam

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.