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Last week Danish menswear brand, JACK & JONES, opened their doors of their next level store concept; the JEANS INTELLIGENCE STUDIO. The first JEANS INTELLIGENCE STUDIO is located in Salzburg, Austria. The Jeans Intelligence collection is the backbone of the JACK & JONES brand. With the JEANS INTELLIGENCE STUDIO they want to give the customers a full denim experience. The store has a wide selection of jeans. There’s a denim bar and a wall which is loaded with 18 different jeans styles. Behind the denim bar is the ‘denim dealer’ which is a dedicated jeans expert. With his expertise and production video’s you can get an insight into the denim product and production.

You read that right, The JEANS INTELLIGENCE STUDIO is an outstanding concept. The plan is to open more stores with this unique concept. Here are some shots from this new denim retail store and the opening.

The Store

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Follow the store on their Instagram account: @jeansintelligence_salzburg (#jeansintelligence_salzburg)

Adress: JACK & JONES: JEANS INTELLIGENCE STUDIOEuropark – Europastrasse 1, 5020 Salzburg – Austria 

Watch the recap movie of the VIP opening

The next JEANS INTELLIGENCE STUDIO is opening this November in Tilburg – NL.

www.jackjones.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.